Content groups align to form Digital Supply Chain Alliance

By James Henderson
The Digital Entertainment Group, the Entertainment Merchants Association (EMA) and MovieLabs have aligned to form the Digital Supply Chain Alliance. T...

The Digital Entertainment Group, the Entertainment Merchants Association (EMA) and MovieLabs have aligned to form the Digital Supply Chain Alliance.

This new Alliance has designed to improve cooperation among DEG, EMA and MovieLabs members in service of improved efficiency, standards adoption and the sharing of best practices. 

A Digital Supply Chain Steering Committee has been established and will work under the stewardship of DEG Executive Director John Powers, EMA VP Industry Leadership Eric Hanson and MovieLabs VP Distribution Technology Craig Seidel to provide oversight, guidance and direction for the groups’ combined efforts.

The new Alliance will enable the three organisations to set common goals and timelines for adoption of supply chain specifications and best practices.

A shared adoption plan and roadmap will help member companies drive automation faster and more efficiently to keep up with the pace of change in digital distribution.

“I'm really excited about streamlining how ecosystem participants collaborate on improving the digital supply chain,” said Steering Committee member Bill Kotzman, Partner Product Manager at YouTube/Google.

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“The formation of the Digital Supply Chain Alliance is a very positive step towards increased organisational efficiency that will enable us to spend less time on deciding which problems to solve and more time on actually solving problems."

The Alliance was announced at the first Digital Supply Chain Biannual Meeting, held at the Loews Hollywood Hotel.

During the meeting, participants learned about new joint processes, heard from subject matter experts about recent digital supply chain successes and discussed recommendations for areas of further exploration.

“This new framework for collaboration will bolster the sharing of best practices and allow us to move faster towards standards adoption industrywide, said Steering Committee member Mark Sgriccia, VP Content Operations and Strategy at Lionsgate.

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