Coca-Cola's PlantBottle a green packaging breakthrough
Larger companies usually don’t come out with the cutting-edge technology that you see in the supply chain, as the little guys usually make their mark in innovation.
Don’t tell that to Coca-Cola, however, as the beverage company recently announced a total refitting to its packaging process. Coca-Cola’s new PlantBottle, a container that utilized eco-friendly plastic, hit the shelves in the United Kingdom earlier today.
Scott Vitters, the global head of sustainable packaging at The Coca-Cola Company, describes the green packaging process as “breakthrough technology” that will benefit the entire packaging industry.
DASANI'S PLANTBOTTLE COMMERCIAL
“We know that we need to do more with less, and we know that we can do that through technological innovations like PlantBottle,” Vitters said.
Coca-Cola recognized that plastic bottles today are made out of a variety of petroleum-based materials, which the company replaced with plant materials. Coca-Cola thinks the change will reduce carbon emissions by 8 to 10 percent.
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The new material is also an identical match with polyethylene terephthalate (PET), a recyclable plastic that’s already being used by Coca-Cola.
The new technology might sound a bit boring, but Vitters insists that this breakthrough is a game-changer in the packing business.
“This isn’t about an innovation that’s just a little green widget or flavor of the day. We’re taking the next step of the journey to decouple our plastic from fossil fuels,” Vitters explains.
“This is bigger than Coke. We believe that our competition will need to be part of this journey.”
