Amazon Kindle Fire ships one day early

By Freddie Pierce
Amazon just cant wait for the holiday season. The companys new product, the Kindle Fire, began shipping out today, a day earlier than when it was due t...

Amazon just can’t wait for the holiday season.

The company’s new product, the Kindle Fire, began shipping out today, a day earlier than when it was due to ship. That’s good news for those of us who have to open up a present early, as customers around the world will get an extra day to mess around with the latest electronic toy.

For those who aren’t familiar with the Kindle Fire, the tablet computer is looking to directly compete with Apple’s line of iPad. That might seem to be a daunting task, until you look at the price difference between the two products: Apple’s iPad 2 costs $499, while the Kindle Fire costs $199.

KINDLE FIRE DEMO

Amazon needed the $300 in savings between the two products, as Apple is an incredibly trusted brand that’s had a technological stranglehold on the tablet industry for more than six months, as the iPad 2 was launched in mid-March in the United States.

SEE OTHER TOP STORIES IN THE SUPPLY CHAIN DIGITAL CONTENT NETWORK

Top 10 Automated Warehouses, including Amazon

Melting polar ice opens new Arctic shipping routes

November’s issue of Supply Chain Digital is here!

Some have viewed the Kindle Fire launch as one of desperation to break Apple’s monopoly of sorts on the tablet industry. It’s been estimated that Amazon loses about $10 for every Kindle Fire sold because of its ultra-competitive pricing. The company will undoubtedly try to make up that loss through content sold for its Kindles on the Amazon store.

That’s a bold strategy for Amazon to employ, and one that they’ll be hoping works out this holiday season. And thanks to smart supply chain management tactics, the company was able to deliver its Kindle Fire to us all a day ahead of schedule.

Kudos to Amazon!

Click here to download Supply Chain Digital’s iPad app!

Share

Featured Articles

Supply chain global events, news and features round-up

Walgreens CPO Jim Townsend to speak at Procurement LIVE; Sustainability measurements lacking, says EY survey; Managing risk 'key' - Gartner Supply Chain

Automation 'is helping supply chain serve customer needs'

Automation is revolutionising supply chain, says Neal Gottsacker, Chief Product Officer of enterprise automation platform, Nintex

No going back on e-commerce - FedEx Express AMEA CEO

FedEx Express survey shows that SMEs and consumers in AMEA region feel there’s room for further growth in the already booming e-commerce market

Behavioural science 'key to procurement change' - Loseby

Procurement

Walgreens CPO Jim Townsend to speak at Procurement LIVE

Procurement

Managing risk 'crucial' - Gartner Supply Chain Symposium

Supply Chain Risk Management