The Big Crude
The nametag on the dame’s chest said Demand – and there was plenty of both. I had to remind myself that this was business. I was just the guy who had to make sure she got what she was looking for. If I couldn’t give it to her, someone else would.
What did she want? What every dame wants: fossil fuels. The grease, the slick, the black stuff, Clampett futures, Texas tea. Let’s face it: diamonds are a girl’s best friend, and they’re just another kind of coal.
If I was going to find it, I had a long night ahead of me. I butted out my cigarette, pulled the bourbon bottle out of my desk drawer, and fingered the smartphone in my breast pocket. I pretended I was making up my mind, but one look at the dame’s eyes had already convinced me.
The Big Look
You have to start with the survey – it’s the only way you can know whether or not it’s worth being there in the first place. You inspect the surrounding areas; conduct sophisticated tests of the site’s underlying geology. You map out an extraction strategy that won’t compromise the safety of your workers or the surrounding community.
You take a nice, long…look. Sometimes that’s the best part of all.
The Big Suck
When you’ve laid down the groundwork, you get drilling. It’s a complex undertaking that requires the oversight of several national and international safety and environmental organizations.
Then you start sucking.
Oil is collected and filtered according to its post-refinery purpose. If you’re lucky, you get a steady flow of quality crude for a long time to come. But luck was never really my thing.
The Big Luck
Fossil fuels range widely in quality. Some, like the tar sands of the Canadian badlands, are mixed in with a variety of other chemicals that require further filtering. It’s an expensive process with an extremely large carbon footprint.
If you’ve done your survey work, or happen to be a Saudi Arabian prince, you might find that the oil is much purer, easier to extract, and less harmful to the environment.
Some of it’s up to you. Some of it isn’t.
The Big Make
“Refineries are some of the most complex, heavily regulated facilities,” Sabrina Fang tells me, Media Relations Representative for the American Petrol Institute. “There are spill prevention, waste, water and air management regulations. These regulations govern releases to air, water and waste management control.”
Turns out the refinery process is the most exhaustive of the steps taken to make use of crude oil. It’s extremely sophisticated, customized to the specific chemical requirements of its market application. Crude oil can be processed into everything from heating oil to plastics, so you can see why things might go down differently, depending.
Refinery work is strictly regulated to prevent accidents, with the industry applying hundreds of self-policing regulations and oversight groups like OSHA and the EPA holding them to a standard.
Still, something I learned from Dr. Freud and Big Tony both is that there are no accidents – just mistakes.
The Big Take
I ride an oil tanker back. I sleep the whole way. The ship’s locked down to avoid spills, which can be a devastating side effect of the industry. Transportation is the most dangerous part of the business. Just ask those pigeons near the Gulf.
I try to imagine Demand waiting back home. I picture her in a sun dress, making me a nice thick steak. It’s nice.
I see myself walking in the door with it. She smiles. She asks me what I’ve got there. By now, I know the answer.
It’s the stuff dreams are made of.
Cainiao Network Launches Customer-Centric Logistics
As the logistics division of the Alibaba Group, Cainiao Smart Logistics Network has decided to provide its Southeast Asian customers with unsurpassed service during its annual shopping festival. Based on customer feedback surveys, the company will expand its real-time customer service support and speed up delivery times. ‘By expanding and deepening our services, we aim to provide a stronger logistics infrastructure that can bolster the booming eCommerce sector, support merchants’ expansion into new markets and diversify retail options for consumers’, said Chris Fan, Head of Cross-Border, Singapore, Cainiao Network.
Who Is Cainiao?
According to TIME Magazine, Cainiao ‘is far from a typical logistics firm’. The company controls an open platform that allows it to collaborate with 3,000 logistics partners and 3 million couriers. This means that merchants can choose the least expensive and most efficient shipping options, based on Cainiao’s real-time logistics analytics. The company’s goal is to ship packages anywhere in the world in under 72 hours—and for less than US$3.00.
For countless small business owners around the world, from coffee-growers to textile-weavers, this could change everything. Usually, it costs about US$100 to ship a DHL envelope from Shanghai to London in five days. Cainiao aims to change that. Said its CEO Wan Lin: ‘The biggest barrier to globalisation is logistics’.
What’s Part of the Upgrade?
Throughout the Tmall festival, Cainiao’s logistics upgrade will be divided into four critical segments:
- Real-time customer service support. Cainiao has launched a direct WhatsApp channel for customers to receive logistics updates and ask questions.
- Expansion of air freight parcel size and weight limits. Packages can now be up to 30 kilograms or 1-metre x 1.6 meters to help ship large items such as furniture.
- Daily air and sea freight connections. Shipping frequency will almost double to seven times weekly to maintain resilience and efficiency.
- Compensation for lost or damaged packages. Customers will be reimbursed up to RMB 2,000 (US$311).
Where is the Company Headed?
From June 1st to June 20th, the finale of Tmall, Cainiao will ensure that its customers feel confident in the company’s ability to deliver their packages. Despite global shipping delays due to COVID, the show will go on. Said Fan: ‘This series of customer-centric logistics upgrades reaffirms our goal of pursuing value-added services to enhance customers’ shopping experience while mitigating challenges posed by external factors’.
Furthermore, Cainiao has recently expanded its Southeast Asian operations, achieving revenue growth of 68% year-over-year. In Malaysia, the logistics operation has partnered with BEST Inc. and Yunda; in Singapore, the company has partnered with Roadbull, Park & Parcel, and the Singapore Post. And if its recent measures help retain and grow its customer base, the company will be well-poised to lead the industry in resilient and customer-centric global logistics. ‘COVID-19 made everyone realise how important the logistics infrastructure backbone is’, said Wan. ‘And it gave us a peek at what Cainiao should look like in three years’.