UK retailer Iceland works with JDA Software to optimise sales and margins

By Nye Longman
JDA Software has announced that Iceland, a leading UK frozen food retailer, has chosen to implement four JDA Category Management products to optimise sa...

JDA Software has announced that Iceland, a leading UK frozen food retailer, has chosen to implement four JDA Category Management products to optimise sales and margins across over 860 stores.

Iceland has used JDA® Space Planning™, JDA® Advanced Warehouse Replenishment™ and JDA® Advanced Store Replenishment™ for the past 20 years.  Iceland will begin its implementation of JDA® Floor Planning™, JDA® Category Knowledge Base™, JDA® Assortment Optimization™ and JDA® Planogram Generator in April.

With its stores located across the UK, Iceland has historically been challenged to tailor its products to varying consumer preferences on a regional basis. The company now wants to build on its 45-year track record of success by tailoring its product assortment to localised consumer needs.

Neil Hayes, merchandising and format development director at Iceland said: “As competition increases, Iceland continues to differentiate itself by recognising and meeting localised consumer preferences better than other retailers.”

“By leveraging the power and automated capabilities of our new JDA solutions to produce store-specific planograms and tailored customer assortments, we are looking to drive increased sales and margins across all our stores.”

Franck Lheureux, regional vice president, sales, EMEA, at JDA said: “JDA has already partnered with Iceland to optimise its space planning and replenishment functions. Now we are embarking on the next era, as new Category Management solutions helps Iceland create localised assortments in a time- and cost-efficient manner. We’re looking forward to implementing these new solutions and delivering them via the JDA Cloud Services model to add additional value.”

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