Logility launches Halo Demand Sensing platform to boost supply chain performance
Logility, the Atlanta, Georgia-based supply chain software company, announced today the launch of a new solution through its advanced analytics platform, Halo. The new solution, Halo Demand Sensing, leverages artificial intelligence (AI) and multiple data streams to create an accurate sense-and-respond forecast to increase margins and optimize inventory deployment.
Halo’s supply chain advanced analytics platform leverages an innovative blend of artificial intelligence and machine learning technology to drive greater supply chain performance. Halo’s Advanced Information Hub helps companies leverage enterprise data to generate new insight for competitive advantage. Halo customers include Aaron’s, Leatherman Tool Group and SweetWater Brewing. Halo is a division of Logility, Inc, which is a wholly-owned subsidiary of American Software, Inc.
The application of Halo’s AI-driven demand prediction has been shown to improve short-term forecasting accuracy by up to 40 percent compared to traditional time-series forecasting techniques by creating highly accurate daily forecasts in response to real-world events.
According to Halo, Demand Sensing delivers quicker, more strategic production and inventory deployment, as well as accelerated cycle times, increased visibility into event and promotional activity, and early warnings of potential product or service issues, leading to improved customer service feedback by as much as 10%.
“Supply chain teams face growing product assortments and the challenge of balancing profitability and service level across multiple channels,” said Keith Peterson, Halo president.
“Halo Demand Sensing helps companies harness short-term demand signals to more effectively deploy inventory into high-priority channels and locations. Through Halo Demand Sensing, supply chain teams can create an accurate two-to-six week rolling daily demand profile and support a short-term inventory deployment plan with greater confidence and agility than traditional demand sensing solutions. This ability to more effectively sense and respond to short-term market need drives incremental tangible value for our customers.”
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.