Blue Yonder: a new era of supply chain technology
As technology advances at...
Marking its 35th anniversary, JDA Software commits to endless innovation as it announces its rebranding of the company name.
As technology advances at an exponential rate, the world is transforming alongside it to become more connected and empowered. This new technological era is providing customers with hundreds of options, creating new expectations from businesses to balance supply and demand, drive optimisation and provide a seamless end-to-end experience.
With this growth comes new complexities and challenges within the supply chain industry and Blue Yonder - formerly JDA Software - has reimagined its branding to reflect its devotion to endless innovation, and its drive to fulfill the true potential of its customers.
The company’s new name - Blue Yonder - is a reflection of its cloud transformation, product road map and the growing impact of the limitless potential artificial intelligence and machine learning technologies can provide within the supply chain, logistics and retail industries.
Following its rebranding, the company has also refreshed the industry of its company mission and purpose, vision, and offerings.
Mission and purpose - to empower every person and organisation to fulfill their potential in a complex global business environment
Vision - to reduce waste, energy and costs required to accelerate economic prosperity and global sustainability
Offerings - a seamless end-to-end digital fulfilment platform that empowers companies to intelligently anticipate and satisfy the expectations of their consumers
“After great contemplation and research, we have come to the conclusion that our company brand needs to reflect the major transformation that our business has undergone in recent times. We have outgrown the name and it is time for us to rename the company,” commented Girish Rishi, chief executive officer, Blue Yonder.
“Today is a momentous, historical day for us, as our 5,300 global associates celebrate the success of a company that came to be 35 years ago and as we position ourselves for the journey beyond. As we start a new era with a brand name that represents the realities of today and the aspirations for the future, we are ensuring that our investments and execution embody the essential elements that bring huge value for our 3,300 customers and our partners globally," concludes Rishi.
For more information on procurement, supply chain and logistics topics - please take a look at the latest edition of Supply Chain Digital magazine.
Image Source: Blue Yonder
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.