People Moves: Rebecca Tinucci, CEO at Uber Freight

Uber Freight has a new CEO in the form of Rebecca Tinucci.

She succeeds the company’s founder Lior Ron, who will become Chairman and take on a new role as COO at Waabi, a company pionering physical AI – starting with autonomous trucking – in which Uber is a major investor.

The move underscores Uber’s continued commitment to innovation across logistics and autonomous technologies.

Orchestrating industry-wide change

Most recently, Rebecca led Uber’s global electrification strategy, forging partnerships across the energy and mobility ecosystems to accelerate Uber’s zero-emission goals. Her ability to connect disparate systems, scale networks and accelerate technology adoption mirrors the challenges and opportunities in building the world’s most connected logistics platform.

Rebecca also brings deep expertise from her time at Tesla, where she led the global charging organisation, transforming it into a profitable, multi-billion-dollar business and spearheading industry-wide collaborations that set the North American standard for electric vehicle infrastructure. 

She helped orchestrate industry-wide change, a skill directly applicable to helping shippers embrace new digital and operational models in logistics.

“Uber Freight has built something truly special: a platform that changes the game for shippers, carriers and the entire industry,” says Rebecca.

“I couldn’t be more excited to roll up my sleeves with this team to keep raising the bar for our customers and showing the market what’s next.”

Lior Ron's legacy

During Lior’s nine-year tenure, Uber Freight has grown from a startup within Uber to a global logistics platform with more than US$20bn in freight under management (FUM).

With flagship innovations including Uber Freight TMS, Exchange, Powerloop and the recently-launched Insights AI, the company has redefined how technology can make supply chains smarter, faster and more resilient for shippers and carriers.

“Uber Freight was born from my belief that logistics could be radically transformed through technology,” comments Lior. “A decade later, we have made tremendous progress towards that vision, building the industry-leading, end-to-end intelligent logistics company. 

“Rebecca is a proven leader who brings strong operational chops, customer empathy and platform thinking. I’m thrilled to support her as she takes the helm for Uber Freight’s next chapter.”