How Infios and AWS Power Real-Time Supply Chain Intelligence

Retailers are under pressure to deliver with precision in the face of rising disruption. 

Nearly 80% of organisations faced disruption in their supply chains this year, according to the 2024 BCI Supply Chain Resilience Report. 

It’s not just the logistics teams feeling the heat. Customers expect more visibility and control when they place an order – and they want it in real time.

Avery Dennison found that 90% of consumers expect real-time order tracking when shopping online, while 47% say accurate delivery estimates are key to justifying premium delivery fees. 

Retailers and carriers are responding by upgrading their tracking and notification systems, chasing that visibility and accuracy consumers demand.

Into this context steps Infios’ partnership with Amazon Web Services (AWS), introducing generative AI agents into its core platform Infios Order Management (Infios OM). 

The collaboration aims to take order management from automation to real-time intelligence and reshape how supply chains respond to the unexpected.

Infios OM acts as the “brain” of the supply chain. It manages changing customer needs for speed and convenience, handles growth across multiple sales channels and responds to fluctuations in demand. 

It also crucially keeps everything coordinated to ensure that delivery promises are actually fulfilled.

Now, with support from the AWS Generative AI Innovation Center, Infios is embedding AI agents directly into this system. These agents are powered by AWS’s generative AI services, including Amazon Bedrock and Amazon Strands Agents, and aim to simplify order processes while increasing accuracy and efficiency.

The technology allows supply chains to operate less like a relay of static systems and more like an intelligent organism that responds in real time.

“Together with AWS, we’re redefining what order management can do for customers,” says Eugene Amigud, Chief Innovation Officer at Infios. 

“We’re building intelligent agents that now proactively detect and resolve anomalies during fulfilment, rebalance orders across networks and predict delivery times before issues arise. 

“The result is that our customers will have simplified workflow orchestration to make every order more predictable, every decision more intelligent and every fulfilment flow more connected.”

Eugene says this level of automation allows third-party logistics providers (3PLs) to onboard faster, helps retailers scale across new channels and enables distributors to stay ahead of disruptions. 

Making execution intelligent - not just automated

In his blog post marking the launch, Eugene shares his view on where supply chains are heading next: “Supply chains are in constant motion, shifting, rerouting and evolving in milliseconds. And yet, most execution systems still operate in hours, days or worse, reacting to change long after the moment has passed.

“At Infios, we believe execution should be intelligent. Not just automated, but adaptive. Not just fast, but predictive. The future belongs to supply chains that can think, decide and adapt in real time.”

Infios calls this vision Intelligent Supply Chain Execution (ISCE) – and the partnership with AWS is how it plans to make it reality. 

Infios and AWS are co-designing workflows built on Amazon’s AI foundation that can think for themselves. These aren’t just programmed responses but dynamic, adaptive processes that improve the way orders are managed from start to finish.

By embedding generative AI into Infios OM, they are building capabilities that:

• Simplify onboarding and workflow configuration
• Generate visual models that teams can review and adjust
• Detect issues proactively and recommend best-case responses

Taimur Rashid, Managing Director of Generative AI Innovation and Delivery at AWS, adds: “Infios is taking a bold step in turning orchestration into intelligence. 

“Together, we’re laying the groundwork for workflows that learn, adapt and execute with the speed and intelligence modern supply chains demand. 

“By leveraging AWS’s cloud and AI capabilities, Infios is enabling supply chains that evolve as fast as the markets they serve.”

Reducing friction and raising expectations

Infios serves more than 5,000 customers in 70 countries and, with this collaboration, wants to ensure its platform scales to meet complex global demand. Its focus is on making operations more adaptable and its generative AI push means businesses can now take a more active, predictive role in how orders are fulfilled.

Eugene says the work with AWS represents “a strategic milestone for Infios and our customers: embedding agentic AI into Infios Order Management (OM) to create workflows that not only automate but also understand, predict and optimise". 

It’s about giving businesses the tools to match the speed of modern demand – and the intelligence to stay ahead of disruption. 

Whether through anomaly detection, dynamic order rebalancing or predictive delivery insights, supply chains now have the tools to evolve as quickly as customer expectations shift.