Amazon Business: The Perfect Partner for Coupa & SAP Ariba

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Amazon Business's integrations with SAP and Coupa prove to enhance visibility for supply chain resilience (Credit: Amazon Business)
As supply chains are looking at efficient procurement to build resilience, Amazon Business's integrations with SAP and Coupa prove to enhance visibility

Amazon Business acts as a partner for many companies, helping organisations save time and money in order to streamline supply chain operations.

As businesses have different needs than individual buyers, Amazon Business caters to these demands, offering innovative tools and features to help drive business growth.

With a selection of analytic tools, Amazon Business helps leaders automate and modernise their procurement processes, aided by AI-native solutions from SAP and Coupa.

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Efficient operations

Amazon Business has a range of capabilities to work alongside Coupa and SAP, helping businesses maintain a seamless purchasing experience using pre-existing systems. For companies already using Coupa or SAP procurement systems, Amazon Business integrates easily, meaning that organisations can search, select and submit purchases without having to change system operations. 

Coupa is a technology platform and leader in AI-native total spend management. Through autonomous AI agents, Coupa uses its unified platform to simplify and automate the buying process. Through this, it helps businesses better manage spend, mitigate risk and build supply chain resilience.

SAP Ariba offers source-to-pay applications to encourage smarter spending for businesses around the world. Supply chain leaders can gain speed, intelligence and scalability through an integrated source-to-pay software suite and AI-enhanced procurement.

As a result, these partnerships offer up a more simplistic and time-effective purchasing experience, combining checkout, approvals and reporting within one place, ensuring businesses are complying to regulations without spending large amounts of time on one task.

Through increasing digital procurement capabilities, such as the partnerships Amazon Business has with Coupa and SAP, organisations are able to handle risk much more effectively, with increased visibility and collaboration across an organisation.

"On the supplier side, our diverse global network makes it easy for organisations to compare options or pivot quickly when disruptions arise, avoiding the scramble to forge new relationships under pressure," explains Doug Gray, VP of Technology at Amazon Business.

Doug Gray, VP of Technology at Amazon Business, at Amazon Business Reshape 2025 (Credit: Amazon Business)

"Combined with reliable logistics, fast delivery and curated catalogs, digital procurement through Amazon Business creates a common playbook where internal teams and external partners collaborate seamlessly and respond more effectively to changing needs."

"Approval workflows and simple controls give leaders confidence that purchases stay within policy without creating bottlenecks. Integrations – like Punchout or Punchin – let employees keep using the procurement systems they already know while tapping into Amazon Business’ selection and pricing, which keeps the process agile even as needs change."


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Increasing spend visibility

Coupa has partnered with Amazon Business in multiple formats, presenting a strong partnership over the years. Coupa's Open Buy solution offers an intuitive purchasing experience, helping employees make better buying decisions, driving cost efficiencies across operations. Coupa Open Buy and Amazon Business offers:

  • Cost savings - helping businesses scale efficiently through the leveraging of actionable insights into purchasing behaviour
  • Visibility and control - this allows for the breaking down of silos between departments and eliminates untracked spend 
  • Improved user adoption - the partnership provides an easy-to-use, consumer-like platform

Amazon Business is also part of the Coupa Advantage Program, offering access to goods from Coupa's suppliers, helping increase spend visibility and efficiency, as well as allowing leaders to identify savings potential. With the integration of Amazon Business and back-office benefits of Coupa, companies are empowered to take end-to-end control of their spend. 

"From the start, our collaboration with Amazon Business has proven to be a dynamic success and welcoming them to the Coupa Advantage Program is a natural next step in our journey," adds Greg Harbor, Coupa Chief Partner Officer.

Greg Harbor, Coupa Chief Partner Officer

"We recognise how valuable this addition can be for our Coupa Community. At a time where businesses are challenged to do more with less, we are working together to deliver the cost savings, control and operational efficiencies that our customers need most."

Streamlining supply chain workflows

SAP's range of procurement solutions aid with external workforce management and operational procurement. SAP Ariba solutions encourage collaboration across sourcing and orders, invoice and payment. Through simplified and intelligent solutions, buyers and suppliers can build stronger working relationships with smarter insights. 

From SAP Ariba, businesses can enter the Amazon Business system. Through the integrated nature of their capabilities, controls and approval workflows are applied to allow purchasing in Amazon Business through the preferences set in SAP Ariba. This allows for significantly more streamlined workflows and supply chains.

Amazon Business is powered by Amazon Web Service technology. AWS and SAP have partnered since 2008, demonstrating a strong and reliable working relationship. 

Through its partnerships, Amazon Business is ensuring efficiency, as well as helping organisations around the world simplify their spend. Moreover, they are able to increase their cost savings across the supply chain through increased visibility and collaboration.

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