Optoro partners with Groupon to increase recovery and build a more sustainable supply chain

By Nye Longman
Optoro, the leading platform for returned and excess inventory, has announced that it has partnered with Groupon, a global leader in local commerce, to...

Optoro, the leading platform for returned and excess inventory, has announced that it has partnered with Groupon, a global leader in local commerce, to process returned and excess inventory for the Groupon Goods business.

This new solution, implemented on-site at Groupon's fulfillment center in Hebron, KY, allows Groupon to easily and efficiently handle returns by cutting out unnecessary middlemen and reducing waste.

Optoro, Inc. is a technology company that is transforming the way retailers process, manage and sell their returned and excess inventory. Through comprehensive, world-class data analytics, Optoro's software platform determines the best path for returned and excess goods, maximising recovery value, enabling consumers to get great deals, and reducing environmental waste.

RELATED: Oriflame Cosmetics integrates a sustainable focus into supply chain innovation

Andrew Bowerman, Vice President of Logistics, Groupon Goods said: "At Groupon, we are always looking for innovative partners that will help us become a more sustainable, profitable, and community-oriented business. The Optoro solution enables us to do all three by reducing waste and carbon emissions in the supply chain, increasing recovery, and providing consumers with great deals."

Traditionally, returned and excess items are shipped multiple times over the course of many months before reaching an end consumer -- losing value and creating unnecessary waste. Optoro's software solution helps retailers optimise the management of returned and excess inventory by processing, sorting, and selling these products in a much more efficient and cost-effective way.

RELATED: Maersk sustainable shipping initiative wins Guardian sustainable business award

Tobin Moore, CEO of Optoro said: "We're excited to work with Groupon to address the business, logistical, and sustainability challenges related to returned and excess inventory. The use of Optoro's technology is increasing value for our clients, providing great deals for consumers through our Blinq brand, and helping the environment by keeping high quality goods out of landfills."

Stay Connected! Follow @MrNLon and @SupplyChainD on Twitter. Like our Facebook Page.

Read the January Issue of Supply Chain Digital.

SOURCE: [Marketwired

Share
Share

Featured Articles

Supply chain global events, news and features round-up

Walgreens CPO Jim Townsend to speak at Procurement LIVE; Sustainability measurements lacking, says EY survey; Managing risk 'key' - Gartner Supply Chain

Automation 'is helping supply chain serve customer needs'

Automation is revolutionising supply chain, says Neal Gottsacker, Chief Product Officer of enterprise automation platform, Nintex

No going back on e-commerce - FedEx Express AMEA CEO

FedEx Express survey shows that SMEs and consumers in AMEA region feel there’s room for further growth in the already booming e-commerce market

Behavioural science 'key to procurement change' - Loseby

Procurement

Walgreens CPO Jim Townsend to speak at Procurement LIVE

Procurement

Managing risk 'crucial' - Gartner Supply Chain Symposium

Supply Chain Risk Management