Fast-talking former FedEx pitchman John Moschitta returns
John Moschitta, who gained global fame for his advertising commercials with FedEx, supposedly shot a series of ads with airline company JetBlue 30 years to the day of his original 1981 blockbuster commercial for the shipping and logistics company.
Moschitta became a global icon after his FedEx shipping and logistics commercial was released 30 years ago. The ad, titled “Fast Paced World” is considered to be the most award-winning commercial in the history of advertising and earned six Clio Awards, including a Best Performance award for Moschitta himself.
Moschitta’s FedEx shipping and logistics bit has been considered among the most effective campaigns in the history of advertising, with Moschitta as the most effective spokesperson. The 40th-anniversary issue of New York Magazine named Moschitta’s FedEx commercial “The Most Memorable Advertisement Ever,” with Advertising Age ranking the ad No. 11 in their top-100 ad campaigns of the 20th century.
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The new line of ads show an older Moschitta, but he hasn’t lost anything off his rapid-fire voice. If nothing else, the new commercials should replace JetBlue’s old line of customer-tormenting ads, like the one seen here.
In addition to FedEx and JetBlue, Moschitta completed over 750 television and radio commercials for companies like Northwest Airlines, Olympus Camera, Post Cereal, Burger King and HBO.
Moschitta even marketed his own board game “Motor Mouth,” known in other countries as “Tongue Tangle.”