May 17, 2020

Would you like to contribute to Supply Chain Digital?

Supply Chain
Supply Chain Digital
Freddie Pierce
2 min
Do you have expertise to share?
Follow @WDMEllaCopeland Here at Supply Chain Digital, we're always looking for the best quality content from the most knowledgeable people in the i...

Here at Supply Chain Digital, we're always looking for the best quality content from the most knowledgeable people in the industry - you!

We know our readers comprise of some of the best experts in the Supply Chain industry, and that you have a huge amount to share with each other, so as part of a new focus within the magazine, we are looking for contributions from our readers.

Whether you're oustanding at outsourcing, proficient at procurement or a wonderful warehouser, we want to hear about your story, and how you could help others in the industry.

We are looking for timely, interesting content for both the website and the magazine, whether you write blogs, news or features. Stories can range from 200 words to 1,100 words, and we will look into all topics, whether it is an innovative new product or a great green idea, we want to hear about it.

We can help you to write articles based on your own experience, whether or not you are a professional writer, so if you have an article idea, don't hesitate to contact us! Our magazine topics are Logistics, Outsourcing, Procurement and Warehousing, or check out our Industry Sectors on the front page of the news website if you feel you could contribute to these.

If you are interested in contributing, don't hesitate to contact Ella Copeland on [email protected] or +441603 217545 (British business hours)

I look forward to hearing from you!

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Jun 17, 2021

Cainiao Network Launches Customer-Centric Logistics

3 min
Cainiao will focus on the customer experience in Singapore and Malaysia during its Tmall 618 Mid-Year Shopping Festival

As the logistics division of the Alibaba Group, Cainiao Smart Logistics Network has decided to provide its Southeast Asian customers with unsurpassed service during its annual shopping festival. Based on customer feedback surveys, the company will expand its real-time customer service support and speed up delivery times. ‘By expanding and deepening our services, we aim to provide a stronger logistics infrastructure that can bolster the booming eCommerce sector, support merchants’ expansion into new markets and diversify retail options for consumers’, said Chris Fan, Head of Cross-Border, Singapore, Cainiao Network.


Who Is Cainiao? 

According to TIME Magazine, Cainiao ‘is far from a typical logistics firm’. The company controls an open platform that allows it to collaborate with 3,000 logistics partners and 3 million couriers. This means that merchants can choose the least expensive and most efficient shipping options, based on Cainiao’s real-time logistics analytics. The company’s goal is to ship packages anywhere in the world in under 72 hours—and for less than US$3.00. 


For countless small business owners around the world, from coffee-growers to textile-weavers, this could change everything. Usually, it costs about US$100 to ship a DHL envelope from Shanghai to London in five days. Cainiao aims to change that. Said its CEO Wan Lin: ‘The biggest barrier to globalisation is logistics’. 


What’s Part of the Upgrade? 

Throughout the Tmall festival, Cainiao’s logistics upgrade will be divided into four critical segments: 


  • Real-time customer service support. Cainiao has launched a direct WhatsApp channel for customers to receive logistics updates and ask questions. 
  • Expansion of air freight parcel size and weight limits. Packages can now be up to 30 kilograms or 1-metre x 1.6 meters to help ship large items such as furniture. 
  • Daily air and sea freight connections. Shipping frequency will almost double to seven times weekly to maintain resilience and efficiency. 
  • Compensation for lost or damaged packages. Customers will be reimbursed up to RMB 2,000 (US$311). 


Where is the Company Headed? 

From June 1st to June 20th, the finale of Tmall, Cainiao will ensure that its customers feel confident in the company’s ability to deliver their packages. Despite global shipping delays due to COVID, the show will go on. Said Fan: ‘This series of customer-centric logistics upgrades reaffirms our goal of pursuing value-added services to enhance customers’ shopping experience while mitigating challenges posed by external factors’. 


Furthermore, Cainiao has recently expanded its Southeast Asian operations, achieving revenue growth of 68% year-over-year. In Malaysia, the logistics operation has partnered with BEST Inc. and Yunda; in Singapore, the company has partnered with Roadbull, Park & Parcel, and the Singapore Post. And if its recent measures help retain and grow its customer base, the company will be well-poised to lead the industry in resilient and customer-centric global logistics. ‘COVID-19 made everyone realise how important the logistics infrastructure backbone is’, said Wan. ‘And it gave us a peek at what Cainiao should look like in three years’. 



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