May 17, 2020

GEFCO: providing leading 3PL solutions

Supply Chain
Sean Galea-Pace
3 min
GEFCO has partnership with ArtiShock to develop a new augmented reality (AR) application.
Following GEFCO’s partnership with ArtiShock to develop a new augmented reality (AR) application, Supply Chain Digital takes a closer look at the comp...

Following GEFCO’s partnership with ArtiShock to develop a new augmented reality (AR) application, Supply Chain Digital takes a closer look at the company.

Considered one of the leading 3PL solutions providers in the UK, GEFCO offers fully integrated operational planning and a truly global, multimodal network. The firm serves over 10 industrial sectors and designs smart, flexible supply chain solutions to tailor its service to specific customer demands.

GEFCO has daily FTL/LTL movements to and from Europe and possesses three innovative sequencing warehousing facilities based around the UK. The company splits its freight solutions into four key areas: road, rail, ocean and air.

Road freight:

Offering one of the widest integrated networks covering Western Europe, Eastern Europe, North Africa, Middle East and Latin America, GEFCO provides four solutions to serve its customers. These are: Groupage, Palletized groupage, LTL and FTL.

Rail freight:

The firm provides eco-friendly competitive rail solutions which provides access to the main strategic rail routes between Europe, China and Russia. GEFCO transports over 900,000 new vehicles every year with its 4,000 railcar wagons fleet. GEFCO offers conventional transport through door-to-door via train, with or without transhipment, as well as alternatively offering combined transport through loading goods on an Intermodal Transport Unit.

Ocean freight:

GEFCO has six methods to deliver optimised ocean freight solutions. It offers Ocean LCL, Ocean FCL, Ocean Project Cargo, Ocean Thermosensitive, RO-RO solutions and Multimodal solutions.

Air freight:

GEFCO offers six key ways to meet businesses’ needs. These are: Air Economy, Air Premium, Air Time Critical, Air Charter, Air Thermosensitive and Multimodal solutions.


GEFCO’s partnership with ArtiShock will see the AR application, called GEFCO Enterprise AR, utilised by the firm’s Freight Forwarding division to increase quality control and boost productivity in the cold chain packing process. Leveraged through the Microsoft HoloLens headset, the software allows GEFCO’s employees to interact with spatial digital information  “The packaging process is absolutely vital for GEFCO‘s Freight Forwarding division, especially for the critical medicines that we distribute all over the world on behalf of our customers by air,”  commented Karin van den Brekel, Global Lead Life Sciences & Healthcare, GEFCO. “This requires special packaging with instructions that must be followed stringently to ensure product integrity is maintained.

“GEFCO Enterprise AR will be instrumental to increase productivity for this process, minimise errors and enhance our training processes. We look forward to exploring future use cases for the product and continuing our strong relationship with Artishock.”


GEFCO - at a glance

Leader in industrial sectors

  • 70 years of experience in all industry sectors 
  • No.1 in Europe for automotive logistics
  • Top 10 global supply chain partners in the world
  • €4.6bn ($5.1bn) turnover in 2018

Global, cross-sector coverage  

  • Over 300 locations worldwide 
  • Seven global gateways 
  • Five continents 

A powerhouse of diversity and experience  

  • 15,000 employees  
  • 90 nationalities  
  • Presence in 47 countries 

For more information on all topics for Procurement, Supply Chain & Logistics - please take a look at the latest edition of Supply Chain Digital magazine.

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Jul 22, 2021

Uber Freight to Acquire Transplace in $2.2bn Deal

2 min
Uber Freight’s acquisition of Transplace will supercharge parent Uber’s move into logistics and supply chain

Uber Freight is to acquire logistics technology and solutions provider Transplace in a deal worth $2.25bn. 

The company will pay up to $750m in common stock and the remainder in cash to TPG Capital, Transplace’s private equity owner, pending regulatory approval and closing conditions. 

“This is a significant step forward, not just for Uber Freight but for the entire logistics ecosystem,” said Lior Ron, Head of Uber Freight, and former founder of the Uber-owned trucking start-up Otto.

Uber’s Big Play for Supply Chain

Transplace is one of the world's largest managed transportation and logistics networks, with 62,000 unique users on its platform and $11bn in freight under management. It offers truck brokerage and other capacity solutions, end-to-end visibility on cross border shipments, and a suite of digital solutions and consultancy services. 

The purchase is the latest move by parent company Uber, which launched as a San Francisco cab-hailing app in 2011, to diversify its offering and create new revenue streams in all transport segments.

Transplace said the takeover comes amid a period of “accelerated transformation in logistics”, where globalisation, shipping and transport disruption, and widespread volatility are colliding. 

Uber Freight plans to integrate the Transplace network into its own platform, which connects shippers and carriers in a dashboard that mirroring the intuitive experience found in its consumer vehicle booking and food ordering services. 

“This is an opportunity to bring together complementary best-in-class technology solutions and operational excellence from two premier companies to create an industry-first shipper-to-carrier platform that will transform shippers’ entire supply chains, delivering operational resilience and reducing costs at a time when it matters most,” said Ron. 

Frank McGuigan, CEO of Transplace, said the resulting merger will offer enhanced efficiency and transparency for shippers, and benefits of scale for carriers. “All in all, we expect to significantly reduce shipper and carrier empty miles to the benefit of highway and road infrastructures and the environment,” he added. 

History of Uber Freight

Uber Freight was established in 2017 and separated into its own business unit the following year. In 2019 the company had expanded across the entire continental US, established a headquarters in Chicago. Later that year it launched its first international division in Europe, initially from a regional foothold in the Nertherlands, and later moving into Germany. 

The logistics spinoff attracted a $500m investment from New York-based Greenbriar Equity Group in October 2020, and launched a new shipping platform for companies of all sizes in May, partly in response to a driver shortage in Canada.

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