May 17, 2020

Apple raises second half iPhone order total

Supply Chain Digital
Supply Chain
Apple Supply Chain
Appl
Freddie Pierce
2 min
The expected release of the iPhone 5 Apple iPhone orders, which increased from 50M to 56M, supply chain sources say
According to supply chain sources in a report on Digitimes.com, Apple has adjusted its total order volume of iPhones for the second half of 2011 by 12...

According to supply chain sources in a report on Digitimes.com, Apple has adjusted its total order volume of iPhones for the second half of 2011 by 12-13 percent.

Apple had originally planned to produce 50 million units at the end of the second quarter, but that number has swollen to 56 million units, which consist of iPhone 3GS, iPhone 4, iPhone 4 CDMA and iPhone 5.

The iPhone 5 has seen the most dramatic changes in ordering. The phone is expected to be available in September, with third-quarter orders dropping from seven million units to approximately 5.5 million units.

As one report on Gigaom.com notes, the drop in third-quarter orders could indicate that Apple is toying with pushing back the release of its newest phone to October, or limiting the number of countries that its newest innovation is available in.

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The fourth quarter, which includes the holiday season, is expected to be a huge coup for Apple and the iPhone 5, as supply chain sources say the company will up its fourth quarter orders from 14 to 20 million.

The increase in iPhone orders will see Apple shipping 95 million units for 2011, according to Digitimes.com.

As for the iPhone 4, it’s out with the old and in with the new. Apple’s launch of its newest iPhone will leave the older model in the dust, with iPhone 4 orders reportedly down to 8 million, from 20 million in the third quarter.

Apple has typically kept its last model around as a cost-effective alternative, and drop the previous model, but there are rumors swirling that the company is working on a lower-cost line of iPhones, which may indicate that the iPhone 3GS will survive in some capacity.

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Jun 21, 2021

Elon Musk's Boring Co. planning wider tunnels for freight

BoringCompany
supplychain
freight
elonmusk
2 min
Elon Musk’s tunnelling firm plans underground freight tunnels with shipping containers moved on “battery-powered freight carriers”, according to reports

Elon Musk’s drilling outfit The Boring Company could be shifting its focus towards subterranean freight and logistics solutions, according to reports. 

A Boring Co. pitch deck seen and shared by Bloomberg depicts plans to construct wider tunnels designed to accommodate shipping containers. 

Founded by Tesla CEO Musk in 2016, the company initially stated its mission was to offer safer, faster point-to-point transport for people, particularly in cities plagued by traffic congestion. It also planned longer tunnels to ferry passengers between popular destinations across the US. 

The Boring Co. completed its first commercial project earlier this year in April. The 1.7m tunnel system is designed to move professionals between convention centres in Las Vegas using Tesla EVs. It says the Las Vegas Convention Centre Loop can cut travel time between venues from 45 minutes to just two. 

 

Boring Co.'s new freight tunnels

The Boring Co.'s new tunnel designs would allow freight to be transported on purpose built platforms, labelled as “battery-powered freight carriers”. The document shows that, though the containers could technically fit within its current 12-foot tunnels, wider tunnels would be more efficient. Designs for a new tunnel, 21 feet in diameter, show that they can comfortably accommodate two containers side-by-side, with a one-foot gap between them.

The Boring Co.’s new drilling machine, dubbed Prufrock, can tunnel at a rate of one mile per week, which is six times faster than its previous machine, and is designed to ‘porpoise’ - mimicking the marine animal by ‘diving’ below ground and reemerging once the tunnel is complete. 

Tesla’s supply chain woes 

Tesla is facing its own supply chain and logistic issues. The EV manufacturer has raised the price of its vehicles, with CEO Musk confirming the incremental hike was a result of “major supply chain pressure”. Musk replied to a disgruntled Twitter user, confused as to why prices were rising while features were being removed from the cars, saying the “raw materials especially” were a big issue. 

Elon Musk Tweet

Car manufacturing continues to be one of the industries hit hardest by a global shortage in semiconductor chips. While China’s chip manufacturing levels hit an all-time high in May, and the US is proposing a 25% tax credit for chip manufacturers, demand still outstrips supply. Automakers including Volkswagen and Audi have again said they expect reduced vehicle output in the next quarter due to a lack of semiconductors, with more factory downtime likely
 

Top Image credit: The Boring Company / @boringcompany

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