Sainsbury's chooses Blue Yonder to transform supply chain

By Sean Galea-Pace
Sainsbury’s has chosen Blue Yonder’s end-to-end supply chain platform as the core of its supply chain transformation. Sainsbury’s will deploy Blu...

Sainsbury’s has chosen Blue Yonder’s end-to-end supply chain platform as the core of its supply chain transformation.

Sainsbury’s will deploy Blue Yonder to power its end-to-end supply chain strategy on a single artificial intelligence-powered platform. The retail company will benefit from extending its current Blue Yonder solutions footprint with powerful new capabilities. These current and new capabilities will cover AI-powered demand forecasting and replenishment, digital control tower, space management, macros pace planning, range management, warehouse management, labour management and yard management. 

As a leading multi brand, multi-channel retailer in the UK, Sainsbury’s operates in 2,000 stores across its Sainsbury’s, Argos and Habitat brands. Through its collaboration with the in-house engineering expertise of Sainsbury’s Tech, together the two businesses create an autonomous self-learning supply chain platform with advanced machine learning capabilities. This will enable Sainsbury’s colleagues to spend more time on the store floor and serve customers. Sainsbury’s chose Blue Yonder for its machine learning capabilities and SaaS-based solutions that power its end-to-end supply chain experience.


“We relentlessly seek to improve the way we serve the needs of our customers. Having a predictive, autonomous and adaptive supply chain powered by world class technology products and Sainsbury’s Tech engineering means we can show up for our customers whenever and however they shop with us,” said John Elliott, chief technology officer – Retail at Sainsbury’s. “Blue Yonder provided a strong balance of advanced capabilities, ML experience and a culture and value set closely aligned to our own, including a commitment to sustainability.”

The partnership will see Sainsbury’s further enhance its ability to monitor and respond to ever-changing customer needs to better predict and prevent potential supply chain disruptions. Blue Yonder’s Luminate platform includes ML-based forecasting and ordering solutions that allow stores to better manage fresh and perishables products. “We are thrilled to expand upon our long-standing partnership with Sainsbury’s by offering iconic, game-changing, and customer-centric solutions that meet consumers’ daily and ever-changing needs, particularly in the critical environment in which we are all living today,” commented Mark Morgan, executive vice president and chief revenue officer, Blue Yonder. “We know how important Sainsbury’s supply chain is to the company’s rich history of success and the loyalty of its customers. Our innovative AI and ML capabilities have a proven track record of real results, and our end-to-end platform is unmatched in the market. Our goal is to make AI and ML become key enablers of Sainsbury’s future digital transformation as the company expands its remarkable, trusted, multi brand, multi channel business.”

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