Neteven and Alibaba's Tmall Global to provide Europe to China trade solution

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Follow @SamJermy and @SupplyChainD on Twitter.Online marketplaces management solution provider Neteven has announced the launch of a new offering in col...

Follow @SamJermy and @SupplyChainD on Twitter.


Online marketplaces management solution provider Neteven has announced the launch of a new offering in collaboration with Tmall Global, owned by Chinese ecommerce giant Alibaba. The objective is to help European brands sell to Chinese consumers via Alibaba Group's Tmall Global marketplace.

To allow European brands to launch their business across China's vast consumer market, Neteven has worked closely with Tmall Global in order to launch a fully managed solution which includes the technical integration of the Tmall Global marketplace within the platform and the adapted services for brands.

Opening up new growth drivers for brands and retailers in fashion, home and garden, kids, accessories and many more categories, customers can now sell their products to the Chinese market to drive incremental revenues.

Shaoming Yang, Head of Tmall Global Europe, said: "Europe is a key strategic focus for Tmall Global and our aim is to help brands and retailers reach Chinese consumers that are eager for their products. To extend our reach we work with trusted and respected organisations such as Neteven to build an ecommerce ecosystem that works for both consumers and brands."

To master the requirements of a quality distribution project on Tmall Global, Neteven has collaborated with Alibaba Group's B2C entity. It has also set up agreements with the leading Tmall Global partners in China. Compatible with the Neteven's software, Tmall partners will work closely with Neteven and the brand to take care of the daily operations: account set up, design, fulfilment, customer service and so on. The integrated partners were selected to offer a large range of on-demand services adapted to brands.

Tmall Global allows international brands and retailers to sell on China's largest third-party platform, with very few localisation constraints. For example, overseas companies without Chinese business licenses are eligible to apply to sell on Tmall Global. Orders can be fulfilled and shipped from outside of China, and customer payments are settled in the preferred origin currency.

Greg Zemor, CEO of Neteven said: "Following our European expansion, more than half of Neteven's clients are now based outside of France. All our European clients use our solution to trade locally, in Europe or in the US. The logical next step was to open their distribution to the largest and fastest growing e-commerce market in the world; China.

“We are now deploying our clients on this huge market and look forward to making our collaboration with Tmall Global a great success."

According to iResearch, was the largest brands and retail platform in China in terms of gross merchandise volume in 2013. Part of the Alibaba Group, has hundreds of millions of visitors to its platform every day. Launched in 2014, Tmall Global is an extension to and is a business-to-consumer (B2C) open retail platform enabling brands based outside of China to sell directly to millions of Chinese consumers.

Founded in 2005 by former eBay employees and internet technology experts, Neteven is the leading marketplace trading platform optimised to deliver incremental revenue to retailers, brands and manufacturers through cross border trade. For more information, visit: and


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