Christensen Institute and Fung Group to collaboration on supply chain of the future

By James Henderson
The Clayton Christensen Institute for Disruptive Innovation and the Fung Group are to collaborate to explore how global market shifts and rapidly advanc...

The Clayton Christensen Institute for Disruptive Innovation and the Fung Group are to collaborate to explore how global market shifts and rapidly advancing technology are disrupting industries and paving the way for supply chains of the future.

The five-year collaboration will draw on the Christensen Institute’s seminal work on Disruption Theory, together with the Fung Group’s extensive knowledge on supply chains and emerging economies, to derive insights on future challenges and opportunities amidst rapid market change.

“Disruption across the supply chain carries an incredible opportunity to open up emerging markets, spur growth in developing nations, and provide essential goods to a greater portion of the world’s population.”

“In an increasingly digital world, the theory of Disruptive Innovation can be invaluable in understanding businesses and social institutions alike,” said Institute President Ann Christensen.

“Disruption across the supply chain carries an incredible opportunity to open up emerging markets, spur growth in developing nations, and provide essential goods to a greater portion of the world’s population.”

The Fung Group says it “sits at the nexus of these changes” with Li & Fung as the leader in consumer products supply chains working to meet new demands of speed, digitalisation and innovation.

“A better understanding of industry shifts and disruption derived from this collaboration will enable the Fung Group and its industry partners to leverage their transition to a digital world in a way that benefits citizens, consumers and communities worldwide,” it added.

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The partnership will support Li & Fung executive Jon George in residence full-time at the Institute as a visiting research fellow.

George will work closely with Institute researchers as well as Professor Clayton Christensen to merge leading theoretical frameworks with the insights of industry executives and practitioners with deep field experience.

“Consumer industries are undergoing a seismic shift from a fundamentally analogue approach to embracing fully the digital economy,” said Li & Fung, CEO Spencer Fung.

“At the same time, global markets are reshaping due to changes in demographics and new trading frameworks such as the Belt and Road initiative, which covers more than 60 countries and half the world’s population.

“In this unprecedented era of change, we are delighted to work with the Christensen Institute to create insights that will drive our businesses and create scalable, sustainable impact in the communities where we live and work.”

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