How Kinaxis' AI Tariff Tool Boosts Supply Chain Resilience
As tariff uncertainty and shifting trade rules continue to pressure supply chains worldwide, Kinaxis introduces its Tariff Response solution - a dedicated tool designed to help businesses model, simulate and respond to trade disruption faster.
Built into its AI-driven Maestro platform, the new offering aims to give supply chain planners the ability to test strategies in real time, reducing delays and decision bottlenecks.
As companies grapple with the impact of new tariffs and policy shifts, many are under-equipped to deal with the fallout quickly.
Kinaxis Tariff Response arrives as a targeted solution that lets supply chain teams simulate exposure, assess risk and adapt pricing and sourcing strategies—without needing to construct complex models from scratch.
Powered by Kinaxis’ Maestro platform, Tariff Response is available in as few as 21 days and supported by Kinaxis’ own supply chain experts.
It provides planners with a ready-made way to handle one of today’s most common and costly problems: sudden shifts in trade terms.
Instead of reacting after margins have already been hit, teams can now make adjustments in seconds—testing what-if scenarios with tariff-specific data inputs, demand modelling and pricing logic built in.
“We’re already using Maestro scenario planning to model the impact of disruptions across our supply chain including tariffs and trade compliance policies,” comments Colton Porter, Supply Chain Planning Systems Manager at MillerKnoll.
“It helps us evaluate sourcing options, anticipate risks and align our team's strategy before those changes affect our margins or customer delivery commitments.”
This kind of pre-emptive insight is what Kinaxis wants more companies to access without delay. The emphasis is on speed, both in implementation and in planning cycles.
Instead of waiting weeks to understand how new tariffs will affect costs or delivery times, planners can now see those implications immediately and adjust strategy accordingly.
A tool for the pace of today’s global economy
The landscape has changed. That’s the view from Kinaxis' President of Global Commercial Operations, Mark Morgan, who describes the shifting trade environment in no uncertain terms: “Global supply chains aren’t operating by the old rules anymore.
“Tariffs are hitting faster, with broader consequences and our data shows just how disruptive they’ve become.
"When trade policies shift overnight, companies need more than spreadsheets. With Kinaxis Tariff Response, they get visibility into cost, demand and sourcing implications in real time, giving them the confidence to act with speed and precision.”
Meet Mark Morgan – An Executive Profile
Mark Morgan is President of Commercial Operations at Kinaxis, a global leader in supply chain orchestration.
With more than two decades of executive and sales leadership experience, Mark has a proven record of scaling commercial operations to over a billion dollars in annual revenue, driving double-digit SaaS growth and accelerating hyper-growth through robust partner ecosystems.
Previously, Mark served as Chief Commercial Officer at Coupa and spent over five years at Blue Yonder, including a term as interim CEO, where he led commercial operations and strategic initiatives. At Kinaxis, he oversees sales teams across North America, EMEA and APAC, as well as global go-to-market, strategic operations, customer care and business consulting teams.
Mark holds an MBA from University of Detroit Mercy and a BBA in Materials and Logistics Management from Michigan State University. Recognised for his deep industry expertise and leadership, Mark is committed to advancing Kinaxis’s market dominance and delivering innovative solutions to customers worldwide.
The pressure on supply chain decision-making is mounting. As tariffs become more frequent and less predictable, supply chain professionals need tools that match the pace of geopolitical change.
Kinaxis is betting that scenario planning, already a mainstay for many of its users, can be refined into a sharper and more responsive application to meet that demand.
Maestro’s existing simulation capabilities already allow users to model the impact of variables such as demand shifts, capacity changes and transport delays.
Now, with the Tariff Response layer, the platform delivers deeper insight into how trade policy shifts could affect sourcing routes, supplier relationships and final product cost.
Usage trends show planners are preparing earlier
The numbers from Kinaxis’ customer base tell their own story. Scenario planning usage surged at key trade-related moments over the past 12 months:
- A 124% spike followed the June 2024 US presidential debate when tariffs were first mentioned.
- Scenario use rose by 112% after a White House tariff memo in January 2025.
- Activity climbed another 15% month-over-month in the lead-up to the 2 April announcements.
- From Q4 2024 to Q1 2025, scenario usage jumped 24%, with automotive, oil and gas and consumer packaged goods showing the highest increases.
- In the final week of March 2025 alone, daily usage in the automotive sector multiplied by 4.5 times.
These figures point to a clear shift in behaviour—companies are no longer waiting for trade rules to take effect before acting. They are simulating ahead, using tools like Maestro to understand impacts before they’re felt downstream.
As supply chains evolve and tariff unpredictability becomes the new normal, Kinaxis is aiming to equip planners with both foresight and flexibility.
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