Sealed Air unveils innovative protective packing
An innovative new development in packaging has been unveiled which offers the latest in shipping protection technology for electronic goods.
Sealed Air Europe, a leader in food safety and security, facility hygiene and product protection and part of the Sealed Air Corporation, has launched the first anti-static inflatable cushioning material designed to protect electronic products during shipment.
The product, the NewAir I.B Anti-Static Inflatable Film, is designed to service the European electronics market.
The product is the only inflatable cushioning material available that meets industrial specifications for electrostatic discharge, surface resistivity and creep performance. This is valuable for protecting electronic circuits that can be sensitive to static electricity.
The new film offers superior protection and features an ability to maintain its cushioning properties throughout the shipping cycle, resulting in fewer damaged products. It also reduces material storage space and provides a solution for cushioning, blocking and bracing applications.
The inflatable cushioning material is produced using the NewAir I.B.Express system, which can be accommodated easily in small, medium and high-volume packaging operations, delivering patented Barrier Bubble material at over 16 metres per minute.
Andy Robinson, European Product Manager at Sealed Air Europe, said: “NewAir I.B.® Anti-Static Inflatable Film is the ideal packaging solution for the European electronics market, providing greater value and protection for customers as well as static free cushioning.
“This film helps to ensure that end users will receive their electronic item in the same condition that it left the factory, without damage caused by static electricity.”
For more information visit: www.sealedairprotects.eu
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.