May issue of Supply Chain Digital is live, exclusive insight into Sprint's supply chain
Our cover feature this month comes from none other than Sprint. In an exclusive interview, we look a...
The May issue of Supply Chain Digital is now live!
Our cover feature this month comes from none other than Sprint. In an exclusive interview, we look at its unified supply chain and hear from its VP and Head of Supply Chain about how the company is well positioned to bring disruptive technology to the market.
“We will be the first in the USA with a mobile 5G network and we will have the devices supply chain to make it happen,” Fijman tells us.
We also take detailed look at how IBM is implementing its Food Trust Blockchain solution across the global food eco-system, working with a number of the industry’s leading names.
It says the benefits for doing so include cost efficiencies, transparency and traceability, lending yet more evidence that blockchain has made the transition from a buzzworthy concept to a practical business tool.
Its emergence in the coming years will make for fascinating viewing as business gets to grips with how to best utilise blockchain.
As usual, we put the procurement and supply chain operations of some of the world’s leading businesses under the microscope, with the likes of Starbucks and Qatar Airways featuring.
Elsewhere, you can check out our rundown of the top ten supply chain management software companies beginning on page 50, while Sarah Jacotine speaks with Esker’s COO, Steve Smith, to find out how paperless processes are freeing up resources and driving efficiencies in procurement.
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.