DSV's distribution service for perishable products
DSV, a global supplier of transport and logistics services with offices in more than 70 countries, has launched DSV Fresh, an international distribution service dedicated to perishable products.
Michael Hansen, Managing Director, DSV Air & Sea Ltd, aid: “Globally, DSV has great experience in temperature controlled air and sea freight services, but traditionally this has not been promoted in the UK.
“In order to highlight this service and our global experience with perishable products, we have decided to launch DSV Fresh.”
DSV Air & Sea has appointed George Mead as National Head of Perishables to run this service. George has 25 years of experience in the freight forwarding industry and is a specialist in cool chain logistics.
DSV Fresh covers a full range of perishable products, from fruit and fish to pharmaceuticals and drinks. The DSV Air & Sea experts around the world ensure that standards are maintained throughout the journey, with enhanced visibility and shipment monitoring via the company’s intelligent IT solutions.
“Our global network provides a tailored, reliable, and time-defined service to safeguard the integrity of the perishable products,” said Hansen.
“We understand that each perishable product has unique requirements. Our supply chain solutions are bespoke designed to ensure every customer’s needs are met.”
DSV is a global supplier of transport and logistics services, with a total of 22,000 employees in 70 countries and an international network of partners and agents.
The company is divided into three divisions, DSV Air & Sea, DSV Road and DSV Solutions, all of which offer temperature-controlled services.
Pandora and IBM digitise jewellery supply chain
Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery.
The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales.
A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.
Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs.
Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption.
"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added.
Pandora’s pivot to digital
The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand.
“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”
Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”.