Feb 16, 2021

Blue Yonder expands supply chain relationship with HEINEKEN

Heineken
BlueYonder
Supplychain
DigitalTransformation
Georgia Wilson
2 min
Heineken bottles
Blue Yonder expands its partnership with HEINEKEN to digitally manage volatile demand changes powered by machine learning...

With rapid and fluctuating demands occurring across industries as a result of COVID-19, more accurate forecasting capabilities are needed to stay ahead, this is true for the food and beverage industry. 

As a result HEINEKEN has expanded its demand planning capabilities with the help of Blue Yonder. In expanding their partnership HEINEKEN will implement Blue Yonder’s machine learning, demand planning solution to keep up with rapidly changing consumer demand patterns.

Committed to innovation and long-term brand investment

In its commitment to innovation and long-term investment, HEINEKEN aims to expand its digital capabilities to allow for more accurate, integrated and automated forecasting.

To achieve this Blue Yonder will provide its solutions to improve forecasting accuracy, always on planning capabilities and new user experience. The new demand signal will feed into Blue Yonder’s Luminate Platform, which is powered by a fast optimisation engine for greater supply chain performance. 

“At HEINEKEN, we have embarked on an ambitious journey to become the best connected brewer, going from fragmented to seamless digital interaction across the whole value chain. The introduction of Machine Learning as part of building an integrated cross-functional planning capability across our business is a critical component of this journey. The solution will assist us in continued growth and meet the changing demands of our customers and consumers,” said Marc Bekkers, director of Global Supply Chain Planning, HEINEKEN.

In the next few years, HEINEKEN will deploy the new demand planning solutions in five of its largest operating companies around the world.

How HEINEKEN is already partnering with Blue Yonder

Being a long term customer of Blue Yonder, HEINEKEN is harnessing its end-to-end supply chain planning solutions to optimise and orchestrate decisions across its sales, supply chain, operations and finance.

“HEINEKEN has been a longtime Blue Yonder customer, so we are looking forward to expanding their supply chain footprint by helping them develop highly accurate forecasts with our AI- and ML-driven demand planning solution. This capability paired with Microsoft Azure will help HEINEKEN continue to meet consumer demand while solidifying its position as a leading global beverage producer,” added Johan Reventberg, president, EMEA, at Blue Yonder.

For more information on procurement, supply chain and logistics topics - please take a look at the latest edition of Supply Chain Digital.

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Aug 5, 2021

Accenture Acquires SCM Software Firm Blue Horseshoe

Accenture
BlueHorseshoe
DigitalSupplyChain
SupplyChainManagement
2 min
Accenture acquires supply chain management specialist Blue Horseshoe, expanding the scale and capabilities of its Supply Chain & Operations group

Accenture has announced its acquisition of Blue Horseshoe, a US-based supply chain management software provider and consultancy firm. 

Upon completion, Blue Horseshoe’s 349 professionals will join Accenture’s Supply Chain & Operations group, expanding the professional services group’s capabilities to create more interconnected and resilient supply chains for clients. 

“To be competitive, companies need to transform their supply chains to deliver the innovative and hyper-personalised products, services and experiences that are in high demand—and fulfilment is core to that transformation,” said Renato Scaff, Accenture’s Supply Chain & Operations North America lead. “Blue Horseshoe’s deep fulfilment consulting experience and methodologies support Accenture’s vision for building customer-centric, resilient and responsible supply chains that benefit people, society and the planet.”

Who are Blue Horseshoe? 

  • Founded: 2001
  • CEO: Chris Cason
  • Employees: 349
  • Offices: 4 in USA, 1 in Amsterdam, 1 in Estonia
  • Key customers: Lids, Pabst Brewing Co., Half Price Books, Britax, Major Brands


Founded in 2001 in Indiana, USA, Blue Horseshoe now operates from six offices across the US and Europe. The company provides cloud-based solutions for supply chain management, ERP, warehouse management and transportation management systems, including its own Supply Chain Cloud platform, as well as Oracle NetSuite and Microsoft Dynamics 365 Supply Chain Management as a Microsoft Inner Circle Partner. 


Blue Horseshoe specialises in fulfilment and distribution solutions, with expertise in the food and beverage, consumer packaged goods, and retail distribution industries. Over the past 20 years, the company has improved around 700 supply chains, including those of leading companies such as fashion retailer Lids, cosmetics company Regis Corporation, Pabst Brewing Co., and family-owned bookstore chain Half Price Books. 

“For two decades, we’ve worked with clients to build connectedness, efficiency and automation across their enterprise and supply chain operations,” said Chris Cason, CEO, Blue Horseshoe. “As part of Accenture, we will bring increased scale and combined expertise to help clients put in place next generation supply chain and fulfillment strategies that meet customer expectations and support business growth.”

Accenture's acquisition of Blue Horseshoe is subject to customary closing conditions.

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