Daniel Coe, The Coca-Cola Company: Strategic Procurement

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Daniel Coe, President of Supply Chain Services and CPO at The Coca-Cola Company
Daniel Coe, President of Supply Chain Services and CPO at The Coca-Cola Company is No. 6 in Supply Chain Digital's Top 100 Leaders list for 2025

Daniel Coe serves as the President of Supply Chain Services and Chief Procurement Officer at The Coca-Cola Company, where he oversees the management of over US$35bn in annual spend. 

In this capacity, Daniel leads the company's procurement portfolios, encompassing agricultural commodities, equipment, logistics, marketing, general and administrative services, IT, procurement analytics and supplier diversity.

Daniel Coe, President of Supply Chain Services and Chief Procurement Officer at The Coca-Cola Company

Daniel’s career journey 

Before joining The Coca-Cola Company, Daniel held various leadership roles in procurement at Diageo and other prominent organisations, managing substantial annual expenditures across multiple categories. 

His extensive experience spans direct materials, packaging, logistics and more, providing a solid foundation for his current responsibilities. 

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Industry influence

Daniel is recognised for his strategic vision and ability to drive innovation within the procurement and supply chain functions. 

He emphasises the importance of integrating procurement strategies with overall business objectives, ensuring that supply chain operations contribute to The Coca-Cola Company's competitive advantage. 

Under his leadership, the company has enhanced its focus on sustainability, supplier diversity and procurement analytics, aligning supply chain practices with evolving market demands and corporate social responsibility goals. 

Daniel’s contributions to the field have been widely recognised. 

Coca-Cola is going into the future with a manufacturing strategy shaped by sustainability

Vision for the future

Looking at the years ahead, Daniel envisions a procurement function that leverages advanced technologies and data analytics to drive efficiency and innovation. 

He is committed to fostering strong supplier partnerships and promoting sustainability throughout the supply chain, ensuring that The Coca-Cola Company remains agile and responsive to global market dynamics.

Daniel’s tenure as President of Supply Chain Services and Chief Procurement Officer at The Coca-Cola Company is marked by strategic leadership, a commitment to innovation and a focus on sustainability. 

His efforts continue to shape the company's procurement and supply chain practices, reinforcing its position as a leader in the global beverage industry.

Our team protects the bottom line, driving value for our company.

Daniel Coe, President of Supply Chain Services and CPO at The Coca-Cola Company
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