Supply Chain Start-Up Auger Receives US$50m in Funding

Start-up Auger is establishing itself as a main contender for supply chain transformations.

In an era of supply chain complexity and too many processes, supply chain operations can feel stagnant, with time-taken to complete tasks rising. 

To create greater cohesion across operations and ensure optimal efficiency, Dave Clark founded Auger in 2024, which has now received a total of US$150m in funding. 

Bridging the workplace gap

Auger is software development platform, working to build an autonomous operating system for supply chains. It was created using real experience, exploring how ongoing pressure was causing wider supply chain issues. Delays and buffers were wasting time and money, using an outdated system that had been built before modern complexity. 

Auger aims to create greater cohesion throughout an organisation, gaining better autonomy across solutions. It is working towards eliminating coordination issues and develop a future where execution is handled autonomously so the operations can be handled with full human capability.

Auger takes control of the manual and repetitive tasks to enable the human workforce to create the solutions. As a result, the workforce moves on from firefighting into advancing operations and changing the supply chain. 

Now, after having only existed for two years in the industry, Auger has received a total of US$150m in funding. This is allowing it to grow in scale and make more of an impact across global supply chains. 

Accelerated growth

In 2024, Auger underwent a US$100m Series A funding round, securing the sum from Oak HC/FT. This kickstarted the company, which was founded by former Amazon exec, Dave Clark.

Now, the platform has undergone a round of Series B funding, raising an additional US$50m, led by Eclipse. Oak HC/FT also took part in this round. Now, the company has grown to a total of US$150m in funding and has a team of approximately 130 employees. 

Through this growth, it has gained a customer base which includes Kimberly-Clark, Meta's virtual and augmented reality division and Fanatics. It is also partnered with snowflake and Microsoft. 

"More and more enterprises are reaching the same conclusion: autonomy is their future. And almost no one can actually deliver on that promise," explained Dave Clark, Founder and CEO of Auger, on LinkedIn.

"We raised now to move faster toward where our customers are already headed. This round accelerates the build: the new products our customers are asking for, and more sales and solutions engineers next to the enterprises that want them.

"We are reinventing the operating systems of the physical economy."

Transforming the supply chain

Auger operates using an 'ontology', which explores how supply chains actually work in today's era, rather than relying on separate insights to form the decision. Auger offers deep supply chain expertise to drive its solutions, meaning that it is up to date with modern demands. 

It can be applied to existing systems, such as ERP, warehouse management, transportation management and demand planning tools. Through the unification of the data into a single operating layer, it aims to connect existing systems to create automatic decision-making. With its latest round of funding, Auger has more capabilities open to it, allowing for a wider customer base and the growth-to-scale needed to transform supply chain operations. 

Now, the Auger board is made up of Dave, CFO and President Alex Ceballos, Eclipse partner Jiten Behl and Matt Streisfeld from Oak HC/FT. Through continuous growth, Auger is aiming to become a trusted partner for organisations around the world, with a revenue aim of US$1bn by 2030.