SAP: Building Adaptive Tech-Driven Supply Chains

Supply chains face growing challenges, with global businesses under pressure from multiple directions.

At Procurement & Supply Chain LIVE London 2025, Juan Cartier, Chief Revenue Officer for Supply Chain EMEA at SAP, outlines how digital tools are transforming operations to help enterprises manage risk, maintain resilience and respond in real time.

With more than 20 years of experience in applied technology for supply chains, operations and manufacturing, Juan leads SAP’s supply chain business across Europe, the Middle East and Africa. He works with businesses of all sizes to apply digital innovation that delivers performance and profitability across their logistics operations.

Speaking on the Supply Chain Stage on 23 September from 10.10am to 10.45am, Juan offers an in-depth look at how cloud-based orchestration and embedded AI support decision-making in increasingly volatile conditions.

SAP’s platform is built to support companies facing continuous uncertainty.

Juan uses his session to highlight the external and internal factors that are testing supply chains worldwide. These include climate events, geopolitical tensions, labour shortages, regulatory shifts and rising economic unpredictability.

Adapting to risk 

Juan’s presentation focuses on how businesses prepare for and respond to disruption. He explains that supply chains are no longer linear or static. Instead, they need to function as dynamic networks that adjust as conditions shift.

By using SAP’s suite of supply chain tools, companies gain the ability to assess risks such as tariffs, resource shortages and environmental change. Juan explores how the platform’s integrated design lets teams collaborate across procurement, manufacturing and logistics to adjust strategy in real time.

The ability to simulate scenarios - such as delays at ports, factory shutdowns or shifts in customer demand - lets companies test responses before making decisions. These digital simulations not only protect delivery timelines but also help improve financial outcomes by avoiding overstock, understock or costly rerouting.

Juan also highlights how automation connects operations from warehouse to final delivery.

With tools that adapt to incident alerts and changing demand, logistics teams can make more informed choices, reduce waste and improve efficiency throughout the chain.

A strategy built on real-time insight

SAP’s approach relies on building resilience into every part of the supply chain, and Juan uses his session to show how that works in practice. Rather than reacting to disruption, SAP helps companies design supply chains that expect change and adapt automatically.

His talk includes examples from businesses that have adopted these solutions across different regions and industries. These cases illustrate how SAP’s global knowledge supports local execution, with tools configured to meet regulatory and environmental requirements across markets.

Juan’s experience as a speaker and writer on logistics innovation also brings perspective on what’s next for supply chain management. With automation and AI tools now standard, companies are shifting focus to how they integrate sustainability and long-term resilience into operations.

SAP’s cloud platform supports this by enabling businesses to track emissions, optimise transport and manage energy use across the supply chain. These capabilities let companies meet environmental goals while maintaining efficiency and customer service standards.

For supply chain leaders attending PSC LIVE, Juan’s session offers practical guidance on transforming operations through data, automation and AI insight—bringing together technology and strategy for more responsive logistics.

About Procurement and Supply Chain LIVE London 2025

Procurement & Supply Chain LIVE is returning to the Business Design Centre in London for its annual Global Summit on 23-24 September. 

This unmissable event is aimed at facilitating knowledge sharing and connections among the world's procurement and supply chain leaders.

Those attending can enjoy inspiring keynotes, engaging panels and exclusive workshops covering a diverse range of topics, including supply chain transformation, procurement technology, sustainability and ESG, AI, finance, logistics and supplier relationship management.

To secure your tickets, click here.