People Moves: Andreas Hubert, COO at PUMA

Andreas Hubert has officially joined PUMA as Chief Operating Officer, taking responsibility for the group’s sourcing, supply chain, logistics and sustainability, as well as product development and IT. 

He previously served as CIO at sportswear rival Adidas. 

PUMA’s Management Board now comprises Arthur Hoeld (CEO), Markus Neubrand (Chief Financial Officer), Maria Valdes (Chief Product Officer), Matthias Bäumer (Chief Commercial Officer) and Andreas.

PUMA's restructure

Andreas' move comes as PUMA carries out a restructure, shifting sourcing, IT and logistics to the office of the COO. Previously, sourcing was the responsibility of the Chief Product Officer, IT looked after by the CFO and logistics overseen by the CEO. 

Commenting on his appointment, Andreas says: “I am honoured to join PUMA as Chief Operating Officer at such an important moment for the company. 

“PUMA is an iconic brand with huge potential and I look forward to collaborating with the leadership team to reinforce our operational backbone, accelerate digital innovation and strengthen supply chain agility. 

“Together, we will create a more resilient, customer-focused and future-ready organisation.”

Strategic vision and operational expertise

Andreas joined his previous employer in 2005 and went on to hold several senior leadership roles. During 12 years in Hong Kong, he worked across sourcing functions, including as Senior Vice President of Global Sourcing.

Latterly, he led the company’s technology strategy, systems, applications and IT services for more than four years.

“I am delighted to welcome Andreas as our new Chief Operating Officer,” adds Arthur Hoeld, CEO at PUMA.

“With his strong background in IT, sourcing and supply chain management, he brings an ideal mix of strategic vision and operational expertise. 

“His extensive industry knowledge will be crucial in enhancing PUMA’s global operations, driving digital transformation and building greater resilience across our supply chain as we move into the next phase of growth.”