How is PUMA Strengthening its Supply Chain with AutoStore?
PUMA is advancing its supply chain operations by deepening its collaboration with storage technology leader AutoStore and logistics integrator Bastian Solutions.
The move includes equipping its newly launched distribution centre in Phoenix, Arizona, with cutting-edge automated storage and retrieval systems designed to meet growing demand and optimise fulfilment processes.
The facility was initiated by PUMA North America President Bob Philion, alongside Arizona Governor Katie Hobbs, AutoStore representatives and Bastian Solutions executives.
Arizona’s role in global supply chains
PUMA’s new facility is expected to double its daily order fulfilment capacity from 100,000 to 200,000.
Achieving this target requires advanced systems that enhance speed, accuracy and efficiency across its operations, from manufacturing through to last-mile delivery.
As retail ecommerce sales are expected to surpass US$8tn globally by 2027, supply chains must adopt agile and optimised systems to meet demand.
PUMA’s investment in Phoenix reflects this need, demonstrating its commitment to scalable, tech-driven logistics.
Governor Katie Hobbs emphasised Arizona's position as a critical logistics hub for international companies during the event: “PUMA’s new facility showcases the integral role Arizona plays in our country’s growing and thriving economy.
“We are grateful that PUMA, one of the world’s most recognisable brands, has chosen Arizona, furthering our reputation as a premier logistics hub supporting global companies.”
AutoStore’s role in supply chain transformation
Central to PUMA's operational expansion is its partnership with AutoStore, known for its modular, cube-based storage technology.
This system leverages automated robots and intelligent software to optimise storage density and retrieval processes.
PUMA has relied on AutoStore solutions since 2015, deploying them at its distribution centres in Indiana and California.
These systems have enabled the company to achieve significant milestones:
- Order accuracy: 99% fulfilment precision
- Improved delivery times: From two weeks to same-day service
- Enhanced scalability: 10x increase in warehouse capacity during peak periods
- Energy efficiency: Up to 85% reduction in energy consumption
Mats Hovland Vikse, CEO of AutoStore, highlights: “At AutoStore, speed is central to our value proposition.
“Our system not only delivers high speed but also ensures accurate operations with minimal energy consumption. Our partnership with PUMA exemplifies how our solution is perfectly suited for high-throughput operations, even during peak demand.”
The efficiency and flexibility provided by AutoStore technology allows PUMA to adapt to evolving customer needs and increasing ecommerce activity.
Bastian solutions and the power of collaboration
Bastian Solutions serves as the integrator linking PUMA’s logistics network with AutoStore’s technology, ensuring seamless implementation and operational cohesion.
With more than 100 AutoStore system integrations across various sectors, Bastian Solutions is a trusted leader in automated logistics.
CEO and President of Bastian Solutions, Aaron Jones comments: “PUMA is a prime example of how, together, we prioritise the needs of our customers, solving operational challenges while helping them meet and exceed their business objectives.
“Our collaboration showcases the power of innovation and customer-centric solutions to drive performance and efficiency.”
This ongoing collaboration enables PUMA to manage larger order volumes and respond to surges in demand without compromising on fulfilment quality.
Scaling for future growth
As PUMA’s operations expand to the new Phoenix facility, the company continues to push the boundaries of its supply chain capabilities.
By integrating AutoStore’s advanced systems and leveraging Bastian Solutions’ expertise, PUMA ensures its logistics remain aligned with its mission to deliver products quickly and reliably.
Bob Philion, President of PUMA North America explains: “At PUMA, our mantra is forever faster, and that includes getting our products in the hands of our customers. AutoStore enables us to be the fastest we’ve ever been.
“With the rise of ecommerce, we’re seeing a higher volume of orders moving through our facilities, in addition to more frequent surges in demand.
“Our continued partnership with AutoStore and Bastian Solutions allows us to maintain this rapid pace while ensuring every order is fulfilled accurately and efficiently.”
PUMA’s investment in technology and infrastructure underscores its commitment to meeting the dynamic demands of global retail while reinforcing its position as a leader in supply chain innovation.
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