Carlsberg: Achieving Supply Chain Success with Britvic

Carlsberg Group has released its H1 financial report for 2025, proving success despite geopolitical uncertainty.

Part of this success has come through the integration of Britvic into the group, allowing it to make headway in the UK and Ireland markets.

Carlsberg is celebrating success, while also acknowledging its losses and looking forward to the second half of the year. 

New beginnings for Britvic

Carlsberg, founded in 1847, is a Danish multinational brewer and one of the leading brewery groups in the world. Its H1 2025 financial results show a productive year amid a challenging external environment.

In January, Carlsberg completed the acquisition of Britvic, a British producer of soft drinks, welcoming more than 4,000 new Britvic colleagues and widening its supply chain significantly. 

Britvic has 39 brands around the world, including Robinsons, Purdey's, Lipton, Teisseire and Pepsi MAX. 

Within its financial report, Carlsberg reports a strong initial integration of the British company into the Carlsberg brand. 

"We're pleased with the underlying Britvic performance in the key UK and Ireland markets," says Jacob Aarup-Andersen, CEO of Carlsberg.

"The business integration is progressing well and according to plan, making us excited about the long-term value creation from this acquisition,"

This successful integration demonstrates good synergy between supply chains, showing a more diversified value chain is a positive business decision. 

Key brands like Pepsi Max, Tango and Jimmy's have seen good growth since the beginning of the integration. As a result, UK organic volume growth is up 1% and Ireland's is up 2%.

Britvic has brought a volume contribution of 11.2m hl and a revenue of DKK 7.3bn (£843m/ US$1.1bn) to Carlsberg Group, proving itself as a valuable member of an expanded supply chain. 

Success amid change

Jacob and Ulrica Fearn, Carlsberg Group's CFO, took to LinkedIn to release a joint statement on the financial report.

They reflect on the events of the past six months, including the merger of Britvic, signing a long-term partnership with UEFA and the 150th year of the Carlsberg Research Laboratory, before going on to discuss ongoing geopolitical turbulence. 

"In a difficult half year, we delivered solid results with good market share development across all three regions, particularly in Western Europe, driven by good momentum across key categories, including premium beer, alcohol-free brews and soft drinks," Jacob states.

"Amid the continued uncertainty and high volatility, we maintained our commitment to investing in and executing on our Accelerate SAIL growth drivers - laying a strong foundation for sustainable, long-term value creation."

In Western Europe, reported revenue was up 34.9%, demonstrating its strong market appeal across these areas. Across the Nordics, there was a decline of mainstream beer, however this was offset by the growth of soft drinks, premium beer and alcohol free beer (AFB).

In Asia, in terms of organic growth, there was a total volumes decline of 2.8% but a revenue/hl increase of 1%. 

Central & Eastern Europe and India saw reported growth upward of 9.5% for total volumes, 3% of revenue/hl and 11.4% of revenue. However, it saw an operating profit decline of 1.8%.

Ulrica adds: "Total reported volumes were up by 16%, revenue grew by 18.2% and operating profit was up by 15.1%.

"Looking at our organic development, volumes declined by 1.7% and revenue also decreased by 0.3% while organic operating profit grew by 2.3%."

Overall, Carlsberg is positive about its H1 performance, pointing towards a narrowed full-year guidance for organic operating profit growth.

Thanks to successful partnerships, the organisation is growing steadily and focused on delivering strong H2 performance.