Tesco Big Price Drop helped by supply chain management

By Freddie Pierce
Smart supply chain management can equate to huge savings. Worldwide grocery and retail chain Tesco found that out first hand, and is passing its supply...

Smart supply chain management can equate to huge savings. Worldwide grocery and retail chain Tesco found that out first hand, and is passing its supply chain savings onto its customers.

The United Kingdom-based company is set to launch its biggest price-cutting campaign in a 25 years, as Tesco is making plans to slash more than £500 million on more than 3,000 of its products. Supply Chain strategy played a huge role in funding this aggressive strategy, which is being called the Big Price Drop campaign.

The details of the supply chain strategy are pretty vague at this early juncture, but the Big Price Drop is aiming to attract new shoppers to the business. Tesco isn’t one to shy away from innovative strategies like this, as the company has rolled out Double Points and Every Day Low Price plans in the recent past.

Tesco is dropping some of its Clubcard rewards programs to help finance the newest supply chain strategy.

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UK CEO Richard Brasher wants Tesco to focus “more on the individual prices of products,” and is hoping the Big Price Drop is a step in the right direction.

“We're giving customers a more straightforward shop - reducing the number of promotions and putting the emphasis on clear reliable savings,” Brasher said.

Tesco operates more than 2,000 stores around the world, with most of them located near the company’s headquarters in the UK.

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