Nike Just Does It Green

By Freddie Pierce
With the release of its latest sustainability report yesterday, Nike continues an astonishing turnaround from target of environmentalist ire to industr...

With the release of its latest sustainability report yesterday, Nike continues an astonishing turnaround from target of environmentalist ire to industry leader in green management.

The report lays out laudable, concrete goals for reforming the multi-billion dollar company's supply chain. An overarching emphasis will be placed on putting environmental sustainability on an even footing with every other aspect of operations, including cost.

It's the kind of bold vision for a modern supply chain that is sorely needed in the corporate world if the community is going to successfully address the threat of climate change and other environmental degradations.

The report outlines a strategy for evaluating their suppliers on the basis of their carbon footprint as well as their fulfillment record. Given Nike's brand prominence, the move has the potential to be trend-setting in the industry at large - which would mean that a meaningful (if gradual) transformation of the global supply chain could be in the cards.

SEE RELATED STORIES FROM THE WDM CONTENT NETWORK:

·         The Coming Supply Chain Renaissance

·         Did Steve Jobs’ Death Shine a Light on the Supply Chain?

Click here to read the latest edition of Supply Chain Digital

Click here to download Supply Chain Digital’s iPad app!

Share

Featured Articles

Mars Snacking's Amanda Davies on Sustainability at P&SC LIVE

Amanda Davies, Chief R&D, Procurement and Sustainability Officer at Mars Snacking, discusses sustainable futures

DP World: Delivering the ICC Men’s T20 Cricket World Cup

Logistics giant DP World is among the companies playing a key role in the delivery of the ICC Men’s T20 Cricket World Cup hosted by the USA and West Indies

FuturMaster: Unlocking Untapped Potential in Supply Networks

FuturMaster, a pioneer in supply chain planning solutions, has launched the Network Insight Graph in a bid to unlock untapped potential in supply networks

Why you Should Automate your Supply Chain Analytics

Digital Supply Chain

P&SC LIVE New York welcomes Amanda Davies, Mars Snacking

Sustainability

P&SC LIVE New York welcomes Kirsten Loegering, ServiceNow

Operations