May 17, 2020

Uber launches Uber Freight for shippers

Uber Freight
James Henderson
2 min
Uber has launched a platform for shippers in its Uber Freight app, the company has announced
Uber has launched a new platform for shippers which will allow carriers to book a load with the touch of a button.

The new platform is to be integrated...

Uber has launched a new platform for shippers which will allow carriers to book a load with the touch of a button.

The new platform is to be integrated into its existing Uber Freight app, which was launched last year, giving shippers of all sizes a direct connection to Uber Freight’s vast carrier network, enabling them to see instant upfront load pricing, tender a load with only a few clicks and track their shipment from start to finish.

In a statement, Uber said the platform was built in close collaboration with shippers to help transform a process that would typically take them hours to complete and often leave them in the dark on market prices and whether they were getting the right carrier.


Features of the platform include:

  • Shippers will be able to create and tender loads with just a few clicks
  • Instant marketplace pricing: Instant and transparent price quotes for shipments will be available
  • Access to Uber Freight’s network of carriers and drivers
  • Track freight in real-time
  • Streamline document management: Upon delivery, necessary documents and paperwork are automatically organised and stored

As part of the roll-out, Uber Freight published a number of customer testimonials, including the following from Alan Burk, Purchasing Manager, American Tile & Stone: “Uber Freight is leaps and bounds ahead of what we’ve done in the past.

“Anybody who doesn’t jump on this type of platform is kidding themselves. The days of using telephones are getting fewer and farther between. If it’s easy to use and you can access it whenever you need to, it’s a no-brainer.”

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Jul 22, 2021

Uber Freight to Acquire Transplace in $2.2bn Deal

2 min
Uber Freight’s acquisition of Transplace will supercharge parent Uber’s move into logistics and supply chain

Uber Freight is to acquire logistics technology and solutions provider Transplace in a deal worth $2.25bn. 

The company will pay up to $750m in common stock and the remainder in cash to TPG Capital, Transplace’s private equity owner, pending regulatory approval and closing conditions. 

“This is a significant step forward, not just for Uber Freight but for the entire logistics ecosystem,” said Lior Ron, Head of Uber Freight, and former founder of the Uber-owned trucking start-up Otto.

Uber’s Big Play for Supply Chain

Transplace is one of the world's largest managed transportation and logistics networks, with 62,000 unique users on its platform and $11bn in freight under management. It offers truck brokerage and other capacity solutions, end-to-end visibility on cross border shipments, and a suite of digital solutions and consultancy services. 

The purchase is the latest move by parent company Uber, which launched as a San Francisco cab-hailing app in 2011, to diversify its offering and create new revenue streams in all transport segments.

Transplace said the takeover comes amid a period of “accelerated transformation in logistics”, where globalisation, shipping and transport disruption, and widespread volatility are colliding. 

Uber Freight plans to integrate the Transplace network into its own platform, which connects shippers and carriers in a dashboard that mirroring the intuitive experience found in its consumer vehicle booking and food ordering services. 

“This is an opportunity to bring together complementary best-in-class technology solutions and operational excellence from two premier companies to create an industry-first shipper-to-carrier platform that will transform shippers’ entire supply chains, delivering operational resilience and reducing costs at a time when it matters most,” said Ron. 

Frank McGuigan, CEO of Transplace, said the resulting merger will offer enhanced efficiency and transparency for shippers, and benefits of scale for carriers. “All in all, we expect to significantly reduce shipper and carrier empty miles to the benefit of highway and road infrastructures and the environment,” he added. 

History of Uber Freight

Uber Freight was established in 2017 and separated into its own business unit the following year. In 2019 the company had expanded across the entire continental US, established a headquarters in Chicago. Later that year it launched its first international division in Europe, initially from a regional foothold in the Nertherlands, and later moving into Germany. 

The logistics spinoff attracted a $500m investment from New York-based Greenbriar Equity Group in October 2020, and launched a new shipping platform for companies of all sizes in May, partly in response to a driver shortage in Canada.

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