o9: Modernising End-to-End Planning Capabilities for Mango
Efficient supply chain planning is utterly integral to retail businesses, ensuring they can meet customer demands while minimising costs and disruptions.
By effectively coordinating production, inventory and logistics, companies stand to achieve a smooth flow of goods and enhance their reliability.
In a bid to improve its own planning capabilities, Mango, one of the world's largest international fashion brands, has formed a strategic partnership with the enterprise AI software provider o9 Solutions.
The retailer is seeking to enhance data-driven decision-making and replace outdated systems with an integrated, AI-powered framework.
Strengthening planning in a complex retail landscape
With around 2,850 stores across 120 markets, Mango operates in a fast-moving retail environment where demand constantly shifts, consumer preferences regularly change and supply chain challenges persist.
To improve efficiency and support its long-term growth, the company is on a mission to modernise its merchandise financial planning (MFP), assortment planning and demand planning processes.
The transformation moves Mango away from fragmented legacy systems towards a single, connected platform designed to optimise decision-making. By adopting o9’s AI-powered planning solution, the retailer aims to increase agility and better align operations with real-time data insights.
“This partnership is a testament to Mango’s forward-thinking approach to leveraging technology for improved planning and decision-making,” explains Chakri Gottemukkala, Co-Founder and CEO at o9.
"By integrating its planning functions on the o9 platform, Mango will gain the agility, intelligence, and real-time decision-making capabilities necessary to achieve better business outcomes. We are excited to support them on this journey."
A collaborative approach to digital transformation
o9 offers a leading AI-powered platform for integrated business planning and decision-making for the enterprise.
Whether driving demand or optimising commercial initiatives, any planning process has the potential to be made faster and smarter with o9’s AI-powered digital solutions.
Mango's decision to partner with o9 is based on the platform’s ability to address its specific needs while offering extensive expertise in fashion planning.
The o9 Digital Brain platform consolidates key planning functions, removing operational silos and enabling coordinated decision-making across teams.
The platform’s design allows Mango to integrate AI-driven insights into its planning processes while maintaining flexibility to scale and adapt as business needs evolve. Additionally, Mango can develop its own data science models within the platform, further enhancing its predictive and analytical capabilities.
Ultimately, by implementing o9’s platform, Mango expects to improve the efficiency of its planning functions and gain real-time insights to support more informed decisions.
The shift to an integrated system aligns with the company’s broader strategy to leverage technology for business optimisation.
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