Dec 14, 2017

Kraft Heinz to accelerate supply chain goals through transparency

supply chain
Sophie Chapman
2 min
Kraft Heinz releases sustainability report for transparency
As part of the company’s corporate social responsibility (CSR) strategy, Kraft Heinz has released its first sustainability report.

As part of the company’s corporate social responsibility (CSR) strategy, Kraft Heinz has released its first sustainability report.

Since the merger of the companies in 2015, the company has previously never published a sustainability report.

In a bid to be more transparent, the report outlines key CSR goals, including the target of reducing energy use, water consumption, waste, and emissions by 15% by 2020.

The report also highlights Kraft Heinz’ sustainable palm oil success, as the company now obtains 100% of its palm oil from certified sustainable sources and more than 90% is traceable back to the mill.


“Last year we were 0% traceable to the mill, and it’s a very complex supply chain, but we worked with the Rainforest Alliance and over 90% is now traceable back to the mill. We’ll keep working until we get to 100%,” reported Caroline Krajewski, Head of Global Corporate Reputation at Kraft Heinz, to edie.

“It wasn’t a complete overhaul of the supplier base, but rather asking the right questions and putting the right implementations in place to understand the mills we source from.”

“Traceability was something the neither of the legacy companies had ever focused on and traceability, from and industry perspective, has really started to grow in prominence amongst stakeholders over the years.”

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Jun 21, 2021

Pandora and IBM digitise jewellery supply chain

2 min
Jewellery retailer Pandora teamed with IBM to streamline supply chains as sales of hand-finished jewellery doubled across ecommerce platforms

Pandora has overhauled its global supply chain in partnership with IBM amid an ecommerce sales boom for its hand-finished jewellery. 

The company found international success offering customisable charm bracelets and other personalised jewellery though its chain of bricks and mortar retail destinations. But in 2020, as the COVID-19 outbreak forced physical stores to close, Pandora strengthened its omnichannel operations and doubled online sales. 

A focus on customer experience included deploying IBM’s Sterling Order Management, increasing supply chain resiliency and safeguarding against disruption across the global value chain.

Pandora leverages IBM Sterling Order Management as the backbone it its omnichannel fulfilment, with Salesforce Commerce Cloud powering its ecommerce. Greater automation across its channels has boosted the jeweller’s sustainability credentials, IBM said, streamlining processes for more efficient delivery. It has also given in-store staff and virtual customer service representatives superior end-to-end visibility to better meet consumer needs. 

Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora, said the digital transformation journey has brought “digital and store technology closer together and closer to the customer”, highlighting how important the customer journey remains, even during unprecedented disruption. 

"Our mission is about creating a personal experience and we've instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualised, localised and connected across channels and markets,” he added. 


Pandora’s pivot to digital 

The pandemic forced the doors closed at most of Pandora’s 2,700 retail locations. To remain competitive, it pivoted to online retail. Virtual queuing for stores and virtual product trials via augmented reality (AR) technology went someway to emulating the in-store experience and retail theatre that is the brand’s hallmark. Meanwhile digital investments in supply chain efficiency was central to delivering on consumer demand. 

“Consumer behaviour has significantly shifted and will continue to evolve with businesses needing to quickly adapt to new preferences and needs,” said Kareem Yusuf, General Manager, AI Applications and Blockchain, IBM. “To address this shift, leading retailers like Pandora rely on innovation to increase their business agility by enabling and scaling sustainable supply chain operations using AI and cloud.”

Yusuf said Pandora’s success was indicative of how to remain competitive by “finding new ways to create differentiated customer experiences that protect their enterprises from disruptions to help mitigate risk and accelerate growth”. 

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