Elida Gives Its Supply Chain a Makeover with Kinaxis

Elida Beauty is setting the stage for smoother collaboration with suppliers, ensuring the timely delivery of its well-loved personal care products.

To achieve this, the company has turned to Kinaxis, a leader in modern supply chain orchestration, to overhaul its operations and enhance its planning capabilities.

Known for distributing iconic personal care brands like Q-Tips, Bedhead and Toni & Guy, Elida Beauty faces the challenge of meeting dynamic consumer needs while staying ahead of the competition.

To address this, the company has partnered with Kinaxis to create a robust foundation for demand planning, supply planning and sales and operations planning (S&OP).

Kinaxis provides a cutting-edge platform, Maestro, designed to deliver end-to-end visibility and agility across the supply chain. By integrating AI, machine learning and automation, Maestro promises to make supply chain management smarter, more efficient and more responsive.

With these tools, Elida Beauty aims to improve decision-making, enhance collaboration with suppliers and ensure products reach shelves without disruption.

Nilendu Sarkar, Elida Beauty’s Chief Supply Chain, R&D and IT officer, highlights the benefits: “We’re excited to leverage Maestro’s out-of-the-box cloud capabilities.

"With Maestro, we will be able to improve collaboration with our contract manufacturers and have total oversight across the supply chain to ensure service levels are consistently above competitors.”

A partnership with Genpact

The partnership between Elida Beauty and Kinaxis is further strengthened by the involvement of Genpact, a global professional services firm known for its expertise in supply chain transformation.

Acting as a trusted Kinaxis partner, Genpact will oversee the implementation and optimisation of Maestro.

Genpact’s role is to tailor the platform to Elida Beauty’s specific needs, ensuring the system aligns with the company’s operational goals.

By leveraging its experience in digital innovation and supply chain modernisation, Genpact aims to deliver faster results while laying a scalable foundation for future growth.

This collaboration combines the technical sophistication of Kinaxis with Genpact’s hands-on expertise to create a solution that supports Elida Beauty’s vision.

The integration of advanced technologies like AI and machine learning into demand and supply planning ensures greater accuracy, efficiency and adaptability.

Leading the way in a competitive industry

The beauty and personal care industry is fast-paced and constantly evolving. Consumer preferences shift frequently and brands need to stay agile to remain competitive.

Mark Morgan, President of Commercial Operations at Kinaxis, highlights the importance of innovation in this space: “As a rapidly evolving and highly competitive industry, beauty and personal care brands require agility and foresight to meet fluctuating consumer needs.

"We’re thrilled to partner with Elida Beauty as they navigate this exciting time of transformation, and we’re proud to support their journey in setting new standards for operational excellence.”

Elida Beauty’s decision to invest in modern supply chain solutions reflects its commitment to maintaining high service levels and staying ahead of competitors.

By adopting Kinaxis Maestro, the company aims to establish a supply chain that not only meets current demands but also anticipates future challenges.

With this new system in place, Elida Beauty is poised to improve its collaboration with contract manufacturers, strengthen supplier relationships and deliver an exceptional customer experience.

The partnership demonstrates how advanced technology, strategic collaboration and a forward-thinking approach can position a company for long-term success in a demanding market.

Explore the latest edition of Supply Chain Digital and be part of the conversation at our global conference series, Procurement & Supply Chain LIVE.

Discover all our upcoming events and secure your tickets today. 

Supply Chain Digital is a BizClik brand.