Kinaxis: Driving Powerful Supply Chain Results Using AI

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Andrew Bell, Chief Product Officer at Kinaxis, speaking at Kinexions 24. Picture: Kinaxis
Kinaxis delivers a powerful fusion of human expertise and AI, enabling supply chain professionals to quickly identify mission-critical data patterns

Kinaxis has established itself as a driving force when it comes to integrating artificial intelligence into supply chain planning, orchestration and management. 

Look no further than its flagship platform, Maestro – formerly known as RapidResponse – which is billed as the only AI-infused, end-to-end supply chain orchestration platform for fast, intelligent decision-making. 

In fact, when unveiling Maestro at Kinexions 24 in Miami, Chief Product Officer Andrew Bell said there was “no doubt” that Kinaxis is “an AI company”. 

He added: “You need visibility and trust, which means you need explainability. The answer to how we do this lies with AI. That is the ingredient that’s going to turn orchestration from an idea into a reality.

A scene from Kinaxis' Kinexions 24 conference. Picture: Kinaxis

“Innovation happens when you apply AI to a real problem and deliver real results.”

Here, Supply Chain Digital examines why Kinaxis is a true standout in the AI space.

How Kinaxis provides intelligent control

Kinaxis’ AI capabilities enable organisations to intelligently control the digital supply chain. 

The business delivers a powerful fusion of human expertise and AI, enabling supply chain professionals to quickly identify mission-critical data patterns, transform raw information into actionable insights and make decisions with confidence.

By automating routine tasks and elevating planners' strategic capabilities, Kinaxis helps organisations maximise their planning teams' value while dramatically reducing response times to supply chain disruptions and opportunities.

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Organisations harnessing the power of Kinaxis’ AI stand to enjoy the following benefits:

  • Increased efficiency: Companies can fast-track their journeys to AI-powered planning without needing a dedicated data science team. Kinaxis streamlines machine learning adoption through an automated, end-to-end workflow, making advanced analytics both accessible and cost-effective for supply chain functions. Planning teams can shift from manual number-crunching to strategic decision-making that drives real business value.
  • Confident decision-making: Enhance trust in AI-driven insights with clear, user-friendly visualisations that simplify the planning process. Teams can effortlessly grasp how various factors, including seasonal trends and market dynamics, impact demand forecasts thanks to detailed breakdowns of each component's contribution. This level of transparency ensures AI becomes a reliable planning partner.
  • Predictive and prescriptive analytics: With ML and always-on analytics, businesses can keep their supply chains in a constant state of improvement, providing optimal recommendations to balance supply and demand. By leveraging real-time data on inventory, customer demand and supplier status, operations become more efficient and responsive.
  • Data fusion: Kinaxis AI facilitates seamless data integration from multiple enterprise sources – without the traditional data preparation headaches. Advanced tech eliminates the need for complex data mapping and schema definitions, allowing teams to quickly incorporate new data streams, whether structured or unstructured.
  • AutoML: Achieving greater efficiency by fully automating the machine-learning workflow is made possible by Kinaxis AI. The need for planners to master data preparation and manipulation is no more, while laborious tasks such as data cleansing, engineering, transformation and training can be automated. 
  • Interpretability: Instead of placing blind faith in maths, companies can increase user adoption through visual explanations of predictions, enabling planners to trust the system. With clear, transparent and easy-to-interpret results, planners are more inclined to understand and embrace system-generated recommendations, supported by the right level of detail and explanation.
  • Operationalisation: The time has come for businesses to benefit from lower cost-to-entry with AI solutions that are either built directly into their planning platforms or integrated effortlessly. Kinaxis can utilise its unique AI algorithms or incorporate inputs from existing AI systems into Maestro, maximising value from investments. 
  • Large supply chain SaaS dataset: As the first to deliver supply chain planning software in SaaS form, Kinaxis has amassed data stores to train and enhance machine-learning models to address real-world planning challenges.
Kinaxis is a leader in supply chain planning and orchestration. Picture: Kinaxis

Kinaxis leads planning revolution

It’s crucial for supply leaders to be able to conclude whether certain information or events are important and will have a discernible impact on operations.

AI-powered concurrent planning from Kinaxis enables firms to seamlessly connect data, processes and people, allowing them to respond to and act on key questions in a matter of seconds.

Solutions such as Demand.AI take the guesswork out of demand forecasting, empowering planners with highly-accurate demand forecasts using machine-learning-based forecasting and sensing. It also leverages analytics, insights and exception-based workflows to prioritise high value-add work. 

Meanwhile, the Supply.AI solution is the key to driving costs out of the supply chain, optimising trade-offs by factoring in cost, revenue, on-time delivery, capacity and other variables using advanced modelling techniques and analytical solvers. This leaves organisations well placed to utilise existing master data, adopt adaptable business objectives and plan at any level of detail.

Ultimately, innovative brands such as Ford, Lockheed Martin and P&G trust Kinaxis to help them intelligently take control of their integrated business planning and digital supply chains. 


Check out the latest edition of Supply Chain Digital and sign up to our global conference series – Procurement and Supply Chain LIVE 2025


Supply Chain Digital is a BizClik brand.

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