Video: SAP's Thurman on spend management collaborations

Youtube Placeholder
Etosha Thurman -- Chief Marketing & Solutions Officer for SAP Intelligent Spend and Business Network -- on the importance of listening to customers

Speaking at SAP Spend Connect 2023, Chief Marketing & Solutions Officer for SAP Intelligent Spend and Business Network, Etosha Thurman, discusses the importance of having a two-way conversation with its partners, to produce the best business outcomes.  

Speaking to Procurement Magazine Editor, Neil Perry,  Thurman said: “This is one of the key points of my job and what we are here, is to listen to the market, not just our customers, to listen to analysts, partners, customers, non-customers, the media and really to get a sense of what's happening in the spend management space holistically to ensure that we are addressing the most pertinent needs."

She added: “I will continue to listen because if we are off the mark somewhere, I expect for the market to help us course-correct, because our purpose is to bring the solutions that help businesses run better, and that's what we're committed to doing. So it's exciting to be able to share the steps we're taking to fulfil that mission."

At SAP Spend Connect Live 2023 the company unveiled its new generative AI tools that boost productivity and effectiveness in spend management.

AI-enhanced SAP Ariba Category Management

The newly released SAP Ariba Category Management solution is being enhanced generative AI to help procurement teams build effective category strategies faster. 

The capability is designed to accelerate the market analysis process and offer a suggested category strategy for procurement professionals to refine and execute, saving category managers weeks of valuable time and increasing strategy validity.

General availability is planned by the end of 2023. SAP will also embed Joule, its new generative AI copilot, throughout its cloud enterprise portfolio, with availability in SAP spend management solutions planned for 2024. 

SAP is also developing additional use cases in collaboration with customers with availability planned for the first half of 2024.

“These are just some of the examples of how we are thoughtfully integrating generative AI technology with our market leading spend management solutions to help our customers be more productive,” said Muhammad Alam, president and chief product officer, SAP Intelligent Spend and Business Network. 

“As with all of our Business AI solutions, we are developing these new spend management AI innovations with security, privacy, compliance, ethics and accuracy in mind.”

The company also unveiled its SAP Spend Control Tower


For more insights into Procurement & Supply Chain - check out the latest edition of Procurement Magazine and be sure to follow us on LinkedIn & Twitter

Other magazines that may be of interest - Supply Chain Magazine | Sustainability Magazine


BizClik is a global provider of B2B digital media platforms that cover 'Executive Communities' for CEOs, CFOs, CMOs, Sustainability Leaders, Procurement & Supply Chain Leaders, Technology & AI Leaders, Cyber Leaders, FinTech & InsurTech Leaders as well as covering industries such as Manufacturing, Mining, Energy, EV, Construction, Healthcare + Food & Drink.

BizClik, based in London, Dubai & New York offers services such as Content Creation, Advertising & Sponsorship Solutions, Webinars & Events.


Featured Videos

View all

The Procurement Strategy Forum at P&SC LIVE Singapore 2024

Experts at the Procurement Strategy Forum delve into evolving supply chains, emphasizing risk management, sustainability, and digital integration


HPE Digital Transformation Keynote at P&SC LIVE Singapore


P&SC LIVE Singapore – The Transformation Forum


P&SC LIVE Singapore – Geodis’ CPO Keynote