PepsiCo Builds Global Digital Backbone from Farm to Consumer

When Venkatesan (Venky) Santhirahasan joined PepsiCo as Senior Vice President of Engineering and Technology, he inherited a complex technology environment. Each business sector ran separate systems, localised apps and custom backends across regions. For a company processing one billion daily consumer interactions in more than 200 countries, this fragmentation was a potential roadblock to product innovation. The challenge was clear: unify the digital foundation without losing the agility that made each market unique.

“We needed a digital backbone that could serve everywhere, for everyone and can grow with our business, without compromise.” he says. His approach shifted PepsiCo from project-based builds to platform-first thinking across the company’s US$92bn revenue operation