How Coupa is Scaling Value With AI Maturity

As global enterprises face a permanent age of volatility, the traditional "detect and repair" model, where risks are identified only after contracts are signed, is becoming obsolete. According to Tricia Miller, SVP Product Marketing and Chief Evangelist at Coupa, the future of the function lies in a unified approach that integrates AI-driven intake with an agentic workforce.

Tricia, who brings 25 years of procurement experience to her role, including tenure as Chief Procurement Officer at Accenture, argues that the key to modern resilience is capturing demand at the earliest possible point. By shifting risk mitigation to the "prevention at entry" stage, organisations can move with the speed required by modern supply chain disruptions. The role of procurement is no longer just about the transaction; it is about the orchestration of demand in a way that protects the business while enabling growth.