CRV: Bridging Vietnam’s Supply Chain Modernisation Gap

Vietnam’s retail supply chain industry stands at a crucial turning point, where modern supply chain theory is well understood but consistent execution remains a challenge. Central Retail in Vietnam (CRV), part of Thailand’s Central Retail Corporation, is taking steps to raise industry standards, build trust with suppliers and strengthen collaboration across the ecosystem. 

Leading this transformation is Chief Supply Chain Officer Mike Reid, whose 40 years of global experience span the UK, China, Hong Kong, Singapore, Thailand and now Vietnam.

For Mike, the answer lies in people. Through CRV’s Supply Chain Academy, teams gain practical skills in warehousing, logistics and problem-solving, ensuring strong foundations before automation can deliver value. CRV’s partnership with PNG sets a clear example, with centralised fulfilment and data dashboards driving higher on-shelf availability and sales growth.

With 330 stores and half a million daily shoppers, CRV is shaping the future of Vietnamese retail by blending local collaboration with international best practice.