Top 10: Supply Chain Companies in Gen AI

Supply Chain Digital has taken a look at the top 10 supply chain companies in Gen AI
From intelligent logistics to sustainable operations, generative AI is transforming how supply chains operate, optimise decisions and drive innovation

Generative AI (Gen AI) is revolutionising the supply chain space, acting as a powerful catalyst for optimisation and innovation. 

This cutting-edge technology is a game-changer for crucial tasks like logistics planning, inventory forecasting and demand management. Gen AI’s ability to synthesise vast datasets and provide intelligent recommendations empowers organisations to make data-driven decisions, mitigate risks, and drive efficiencies across their supply networks.

By harnessing Gen AI’s potential, supply chains can unlock unprecedented agility, visibility, and ecological responsibility, ushering in a new era of intelligent, responsible and future-ready operations.

Here, Supply Chain Digital highlights the top 10 supply chain companies in Gen AI.

10. GEP

Employees: 5,400
CEO: Subhash Makhija
Founded: 1999

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GEP is a leading provider of procurement and supply chain strategy, software and managed services to Fortune 500 and Global 2000 enterprises worldwide.

GEP QUANTUM is an AI-first, low-code platform for procurement, supply chains and sustainability. This advanced application development platform not only amplifies decision-making but also offers unparalleled extensibility and empowerment through automation and insights.

The company has also announced it is advancing its technological capabilities by integrating Microsoft Azure OpenAI Service into its software, enabling it to spot potential risks and optimise procurement and supply chain operations on a global scale.​​​​​​​

9. IBM

Employees: 282,000
CEO: Arvind Krishna
Founded: 1911

IBM says that Gen AI, with its ability to autonomously generate solutions to complex problems, will revolutionise every aspect of the supply chain landscape.

With solutions ranging from supply chain partner data exchange, procurement and inventory management, end-to-end supply chain visibility, transparency and orchestration to intelligent omnichannel order fulfilment optimisation, IBM offers a complete portfolio of next-generation products and services to solve organisations’ supply chain management needs, improve bottom line and help give a greater competitive advantage.

Its Sterling Supply Chain Intelligence Suite allows businesses to apply the power of AI to improve supply chain management, resiliency and sustainability.

Duncan Angove, CEO at Blue Yonder

8. Blue Yonder

Employees: 6,000
CEO: Duncan B. Angove
Founded: 1985

By bridging generative AI with deep supply chain domain knowledge, Blue Yonder equips organisations to dynamically orchestrate their supply chains through AI-powered data synthesis and decision intelligence.

It recently unveiled Blue Yonder Orchestrator, a groundbreaking Gen AI capability that fuels intelligent decision-making and accelerated supply chain orchestration. Harnessing large language models' natural language prowessing combined with companies' supply chain intellectual property, this solution synthesizes data-driven insights for smarter decisions. “Blue Yonder Orchestrator helps companies bring value to their data, which is where many companies struggle,” said Duncan Angove, CEO at Blue Yonder.

7. Oracle

Employees: 164,000
CEO: Safra Catz
Founded: 1977

Oracle empowers supply chain, procurement and manufacturing professionals with a suite of more than 50 embedded generative AI capabilities within its Oracle Fusion Cloud Applications. These Gen AI tools enhance decision-making and user experiences.

Oracle empowers supply chain professionals with a host of Gen AI capabilities. Picture: Oracle

For example, the item description support in Oracle Product Lifecycle Management leverages AI to produce accurate, high-quality product descriptions to boost customer engagement. Additionally, the supplier recommendations tool powered by Gen AI identifies optimal suppliers based on product details and categories, improving sourcing efficiency while mitigating risks and costs.

By infusing generative AI across its cloud offerings, Oracle enables more intelligent, automated processes and data-driven insights.

6. Google Cloud

Employees: 54,000
CEO: Thomas Kurian
Founded: 2008

Google Cloud is on a mission to help organisations harness the power of data and AI to drive more intelligent logistics operations and supply chains, partnering with leading supply chain and logistics teams to enable sustainable, efficient and resilient data-driven operations.

With its industry-leading data and AI cloud, Google Cloud is helping customers get closer to the end consumer, optimising the supply chain by building resilience into organisations’ supply chains and scaling automation and reducing carbon footprint with industry-leading analytics and AI.

Microsoft has integrated Gen AI capabilities into Dynamics 365. Picture: Microsoft

5. Microsoft

Employees: 221,000
CEO: Satya Nadella
Founded: 1975

Microsoft has identified numerous ways generative AI can be applied to key supply chain processes, introducing its Copilot technology across its ERP portfolio, including in Microsoft Dynamics 365 Finance, Dynamics 365 Project Operations and Dynamics 365 Supply Chain Management.

In March 2023, Microsoft announced Microsoft Dynamics 365 Copilot, introducing the world’s first AI copilot for ERP and CRM applications. With the next generation of AI capabilities in Dynamics 365 Copilot, high-touch, laborious processes can be transformed with interactive AI-powered assistance.

With Copilot, businesses can further unlock the potential of ERP by bringing together data and AI, reducing time spent on unfulfilling tasks, and accelerate the speed of execution and business outcomes.​​​​​​​

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4. Coupa

Employees: 3,100
CEO: Leagh Turner
Founded: 2006

With its total spend management platform, Coupa helps businesses optimise supply chains, prepare for and manage disruptions, and safeguard top-line revenue.

In April, Coupa announced Navi, a new AI agent which provides real-time support and guidance.

The organisation has also launched an Early Access Program for Forecast Collaboration, a new part of its Supply Chain Collaboration suite that streamlines communication between buyers and sellers, better matches supply and demand, and helps buyers plan future material needs.

SAP is harnessing the power of AI across its entire catalogue of supply chain solutions. Picture: SAP

3. SAP

Employees: 112,000
CEO: Christian Klein
Founded: 1972

SAP is harnessing the power of AI across its entire catalogue of supply chain solutions.

The company has announced it is integrating Gen AI technology with its market-leading spend management solutions to help customers be more productive and efficient. 

The company’s SAP Ariba Category Management solution will be enhanced with the power of Gen AI to help procurement professionals build comprehensive and effective category strategies faster, with SAP also set to embed Joule, its Gen AI copilot, throughout its cloud solutions, with availability in its spend management software to come later in 2024. is a true pioneer in enterprise Gen AI. Picture:


Employees: 900
CEO: Thomas Siebel
Founded: 2019 stands out as a true pioneer in enterprise Gen AI with its C3 Generative AI platform built atop proven AI solutions – transforming complex businesses. 

The C3 AI Supply Chain Suite offers an end-to-end family of predictive enterprise AI applications for supply chain planning and execution, enabling proactive management instead of reacting to past events.

Key use cases include sourcing optimisation for smarter procurement, granular demand forecasting, production schedule optimisation for manufacturing efficiency, inventory optimisation to enhance service levels and reduce costs, and C3 AI Supply Network Risk which proactively identifies risks from supplier delays to order delivery issues. 

By infusing Gen AI into its supply chain offerings, empowers organisations to harness AI's predictive capabilities for more intelligent, forward-looking supply chain decision-making and risk mitigation across sourcing, planning, production, inventory and more.

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1. AWS Supply Chain

Employees: 136,000
CEO: Adam Selipsky
Founded: 2006

AWS Supply Chain continues to expand its capabilities to provide end-to-end visibility and insights across the entire supply chain.

In December 2023, AWS announced four new upstream features, enabling manufacturers to leverage the solution for supply planning, collaboration, sustainability tracking and generative AI support. 

Its Amazon Q offering provides supply chain professionals with a Gen AI assistant to provide a summarised view of key risks around inventory levels and demand variability, and visualises the tradeoffs between different possible scenarios. 

“With AWS Supply Chain, our customers have been able to increase inventory visibility and execute on insights to mitigate supply chain risks, reduce cost and improve customer satisfaction,” said Diego Pantoja-Navajas, VP at AWS Supply Chain, during a recent conversation with Supply Chain Digital.

“And thanks to the power of generative AI, customers can ask Amazon Q in the AWS Supply Chain what is happening across their supply chains and receive intelligent, conversational answers to complex questions.”​​​​​​​


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