Top 10: Social Media Sites
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Written by Amanda Strouse, Social Media Marketing Specialist
Follow Amanda on Twitter @AmandaAttack
Practically all social media sites can be accessed on a smart phone. Foursquare has an app and a web site that allows consumers to “check in” to a business, therefore spreading the word via Foursquare, Twitter and Facebook where they are and what services/products they are buying. That means free publicity for you!
It’s a visual world, and since a picture is worth a thousand words, why don’t you explain your business and products with images? Not only is posting images fun and makes your company seem more personable, it can (more importantly) help your SMO and SEO strategies.
This link sharing web site can help you promote your brand. Share a funny picture, informative blog post, a press release about a new product and anything else online that is interesting. With more than 15 million members, StumbleUpon is a phenomenal site to help your search engine marketing (SEM) efforts.
7.) Yahoo! Answers
The way to effectively brand yourself on social media sites and gain a loyal following is by proving to the world that you are an expert in your field. Make a yahoo account, go on to Yahoo! Answers and answer questions that relate to your business and expertise. That will increase trust and web site visits.
If you have a writer on staff, utilize Ezine to its full potential. Get a key-word rich article written about your business’s expertise (but careful, Ezine has specific instructions you must follow) and include embedded links. This will help your image, your site’s SEO and drive up web site visitors. Best part is this is free!
Transparency is crucial in today’s market. Yelp is a web site where consumers are free to dish on all types of businesses. But beware - these critics can be tough! Customers will post pictures and blunt reviews, so pay attention to what they’re saying. Fix any customer problems and correct any inaccuracies ASAP.
If you’re not giving Twitter your attention because your competition isn’t on it, then you are gravely mistaken. Grab your audience’s attention on Twitter before your competition does! For the past five years, Twitter has skyrocketed in popularity and usage for all types of people and businesses. Get an account now and send out timely tweets that are interesting to your audience.
This video sharing web site is the second largest search engine in the U.S., next to Google. If that isn’t a good enough reason for you to use YouTube, then you should also know that these videos can be optimized for SEO and SMO. Make fun videos describing DIY tips, product details, behind-the-scenes and happy customer testimonials.
Four months ago, LinkedIn surpassed MySpace as the second most popular social network. This professional networking site is for people and businesses alike. Businesses can create a company profile that can include information about products/services. Ask and answer professional questions, seek out new employees or build your community by making a group page.
Facebook has it all and that’s why it’s the most important social media site for your business today. Not only is this the most popular social network, but it also gives you the most return out of the time you put into it. Facebook lets businesses: design custom tabs to share any amount of any type of information you want, post and organize pictures, write timely updates for your audience, respond to customers or potential customers’ comments, post links to interesting news articles or videos, make polls, have customers post reviews, hold contests, post links to your most recent blog posts and feature your other social networking accounts. Most importantly to traditional marketers, Facebook lets you advertise on Facebook. It’s PPC, it’s cheap, it’s incredibly easy and you can choose to display your ads only to a hyper-focused group of people specifically chosen by you. If you only have the resources to focus on one social media site, Facebook is it.
Top 10 air freight carriers
10. Cargolux Group
The Luxembourgish freight carrier Cargolux Group (comprised of Cargolux Airlines and Cargolux Italia, established in 2008) remained in the number 10 spot, with a total reported FTK (Freight Tonne Kilometer) equaling 7.45 bn, which represents a 7.7% expansion year-over-year. The carrier group currently operates a fleet of 30 aircraft (26 through Cargolux Airlines and an addition four through Cargolux Italia), primarily variants of the Boeing 747.
9. Korean Air
Headquartered in Seoul, Korean Air provides cargo and passenger services to over 100 destinations in 44 countries. The carrier fell from eighth place in the previous year’s rankings, with a total FTK of 7.66 bn, representing a 7.1% decrease year-over-year. Korean Air reported a net revenue of $10.7bn in 2017, also reporting a return to profitability for the first time in five years, according to Forbes.
8. Air France-KLM
The Air France-KLM freight carrier group was founded in 1947. The group is comprised of Air France, KLM, and Martinair, and is based in Paris, France. Falling from seventh place in the Freight 50 rankings, the carrier reported a total FTK of 8.13 bn, which represents a 9.2% decrease in traffic year-over-year. The group reported a net revenue of $29.08bn at the end of 2017 and is ranked #28 on Forbes Magazine’s list of Best Employers.
7. Qatar Airways
Qatar Airways, the nationally owned airline of the Kingdom of Qatar is based in Doha, and ascended two places in the Freight 50 rankings, with a total FTK of 9.22 bn, representing a 19.6% increase in comparison to the previous financial year. The carrier’s Cargo division recently launched facilities at its hub in Doha to provide a “Seamless Cool Chain”, comprised of a “2,470 square metres Climate Control Centre situated at the airside… equipped with segregated temperature-controlled sections for storing pharmaceuticals and perishables.” This end-to-end supply chain control is expected to further improve Qatar’s standing as a leader of Middle Eastern air freight.
6. Lufthansa Group
Based in Cologne, Germany, the Lufthansa Group (comprised of Lufthansa, Swiss, Austrian, and Brussels Airlines) fell from the fourth position in the Freight 50, with a combined FTK of 9.46 bn. While this represents a 1.6% increase in traffic, year-over-year, the carrier was forced down the list by drastic growth from other German freight company, DHL. According to Forbes, Lufthansa’s revenue and net profits ($41.5 bn and $2.78 bn, respectively) in 2017 are both the highest reported by the company over a ten-year period.
5. Cathay Group
The Cathay Group (composed of Cathay Pacific Airlines and Dragonair) is headquartered in Hong Kong and its Cargo division accounts for 21% of the airline’s total revenue. The company’s first dedicated cargo flight between Hong Kong, Frankfurt, and London, was established in 1981, according to the official site. Now, Cathay Pacific’s Cargo Division services over 47 destinations worldwide. The carrier fell from the fourth position on the Freight 50 ranking, as its total FTK fell by 3.6%, to 10.21 bn. According to Forbes, Cathay Pacific experienced a second year of unprofitability, although the airline’s asset portfolio reached a record high in 2017, with a net value of $24.1bn.
4. DHL Express Group
Operating as the largest European carrier group, DHL Express Group (composed of DHL Air, DHL International, Air Hong Kong, Polar Air Cargo, ABX Air, Southern Air, Aerologic, and EAT Leipzig) rose two positions in the Freight 50 rankings. The carrier reported a total FTK of 10.56 bn, which represents an increase of 15.1% year-over-year. In 2018, at the Farnborough Air Show, DHL Express announced the purchase of 14 Boeing 777s, part of a new strategy to modernise its fleet.
3. UPS Airlines
Headquartered in Atlanta, Georgia, UPS Airlines is part of United Parcel Service, Inc. Founded in 1908, UPS is the oldest company in the Top Ten, and retained third place in the Freight 50 rankings, with a total FTK of 11.26 bn. This represents a 3.9% increase year-over-year. The Company as a whole reported a net revenue of $67.7 bn, according to Forbes, representing a continuation of a ten-year trend of continuous growth. Forbes also ranks UPS among the world’s top 100 most-innovative companies, and the world’s top 50 most-valuable brands.
2. Emirates Skycargo
The state-owned air freight carrier for the UAE, Emirates Skycargo remains in second place on the Freight 50, with a total FTK of 12.27 bn, representing a 0.4% decrease year-over-year. The carrier’s central hub in Dubai allows its 259-strong fleet to reach over 1.5 bn consumers in under eight hours. Current purchasing plans are underway for Emirates Skycargo to almost double its fleet size. According to Albawaba, “In response to increasing demand from its customers, Emirates SkyCargo introduced a range of air transport solutions specific to industry verticals including Emirates Pharma, Emirates Wheels and Emirates Fresh.” Emirates Wheels has transported close to 150 cars per month since the program’s inception.
1. FedEx Express
Founded in 1998, FedEx Express is both the youngest and largest air freight carrier worldwide, with a total FTK of 15.71 bn. Haulage decreased by 0.9% year-over-year, while revenue increased to $60.5 bn in 2016, and again to $63.8 bn in 2017, continuing an eight-year growth trend. FedEx employs 395,000 members of staff, with FedEx Express operating across twelve transport hubs globally. The carrier purchased an additional 24 Boeing 777 variants in 2018, maintaining their company’s position as the largest airline in terms of cargo haulage.