Proctor & Gamble pledges $100mn investment to its China Digital Innovation Centre

Consumer products giant Procter & Gamble is to invest some $100mn over the next three years in its China Digital Innovation Centre in Guangzhou Development District, according to reports.

The project will integrate P&G's digital technology research and innovation in fields such as big data and digitalised supply chain to accelerate the transformation of its business model, said China Daily.

Established in 1988, the facility in Guangzhou Development District was the first investment by P&G in China.

In 2014, China became P&G's largest e-commerce market after the company made its first forays into the country's e-commerce market in 2009.

The new digital innovation centre is expected to help the company seize the opportunity from the rapid development of the internet and strengthen its offline sales, the report stated.

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The centre will be devoted to digital marketing, big data analysis, artificial intelligence research, smart supply chain development and innovative technology supplier incubation.

The report concluded: “Refined chemicals and food and beverage manufacturing are among the pillar industries of Guangzhou Development District. Together with other fast-moving consumer goods businesses in the district, a rich supply chain is in place, supplemented by numerous logistics companies and e-commerce companies.

“The district administration has supported the innovation-driven transformation of companies in the district.”