Kroger to expand Instacart grocery delivery service to half its stores nationwide
The Kroger Company is set to expand its same-day grocery delivery service to half of its stores nationwide, after strengthening its partnership with Instacart.
America’s largest supermarket retailer said it will add the delivery service to 75 additional markets.
Expected to be completed by late October, the expansion will grow Kroger and Instacart’s footprint by 50% nationwide, bringing Instacart delivery to more than 1,600 stores.
The move comes as part of Kroger's recent strategic plan called Restock Kroger, which aims to strengthen the retailer's digital and e-commerce efforts.
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"We are redefining the customer experience through Restock Kroger by rapidly accelerating our customer coverage area for seamless shopping, giving our shoppers the choice of stores, delivery, curbside pickup or ship to your door," said Matt Thompson, Kroger's digital vice president of ClickList.
"We value our Instacart partnership, and the expansion is just one more way Kroger is offering millions of our customers across America the fresh food and groceries they want, when they want them."
Today, Instacart grocery delivery services are now available to 70% of all households across the country, following partnership deals with retailers such as Aldi, Albertsons and Sam’s Club.
The company aims to reach 80% of US households by the end of 2018.