Why Flutter Bet on Oracle Fusion Cloud

Flutter Entertainment is making a strategic shift to the cloud, moving its finance and supply chain operations onto Oracle Fusion Cloud Applications.

The global online sports betting and iGaming company, which sees 14.6 million average monthly players across its brands, is looking to improve efficiency and resilience as it continues to grow.

The decision follows Flutter’s move to the New York Stock Exchange (NYSE) in 2024, a step that required stronger financial reporting capabilities.

By moving away from traditional on-premises systems and integrating Oracle Fusion Cloud Enterprise Resource Planning (ERP) and Supply Chain & Manufacturing (SCM), Flutter aims to standardise processes, enhance insights and create a more agile operation.

With a vast player base spanning brands like FanDuel, Paddy Power and PokerStars, Flutter's operations require a robust and flexible infrastructure. Supply chain resilience is critical, ensuring smooth operations across its global network.

Oracle Fusion Cloud SCM will play a key role in connecting processes, providing better oversight and enabling smarter decision-making.

David Ellis, Director of Global Finance Technology at Flutter, explains the rationale: “The global online sports betting and iGaming market continues to grow rapidly and remains extremely dynamic.

"We needed a technology solution that befitted a company of our scale, but also afforded us the flexibility and nimbleness to continue to challenge our industry through the Flutter Edge.”

With Oracle’s AI-driven capabilities embedded in its applications, Flutter expects to automate and streamline supply chain workflows. The goal is to improve efficiency while reducing costs and ensuring compliance across different markets.

A seamless transition to cloud-based finance

Flutter has already been using Oracle Cloud Enterprise Performance Management (EPM) since 2023, aligning financial and operational planning while supporting its transition to US dollar reporting.

Expanding to Oracle Fusion Cloud ERP will allow the company to consolidate financial processes onto a single platform, making reporting faster and improving visibility.

Oracle Fusion Data Intelligence will also be incorporated, enabling Flutter to extract deeper insights from its business operations. This integration will provide a more comprehensive view of supply chain performance, helping the company anticipate and respond to challenges more effectively.

Guy Armstrong, Senior Vice President of Applications at Oracle UK and Ireland, highlights the benefits: “Flutter is leading a rapidly growing market as millions of sports fans around the world embrace online gaming and sports betting.

"With Oracle Fusion Applications, Flutter can embrace continuous innovation and leverage AI embedded in finance and supply chain workflows to increase productivity, reduce costs and streamline operations.”

Deloitte supports the transformation

To ensure a smooth transition, Flutter has partnered with Deloitte as its business transformation consultant. Deloitte’s expertise in finance and Oracle implementations will help guide the shift to a cloud-first financial and supply chain system.

Martin Jermyn, Oracle in Private Sector Industries Leader at Deloitte, sees this as a crucial step in Flutter’s long-term growth: “Flutter’s finance transformation programme is a significant step in its growth strategy.

"We are proud to work alongside the team, using our expertise in business and technology transformation as well as Oracle implementations to help drive success.”

With the move, Flutter is positioning itself for continued expansion, using cloud-based technology to keep its supply chain and financial operations running smoothly.

As the company grows, its ability to adapt quickly to market changes will be key and this cloud transformation is set to provide the agility it needs.

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