Coupa & PwC: AI-Driven Procurement in Supply Chain

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Coupa & PwC Webinar | 25 March 2025
Join Coupa, PwC, Watches of Switzerland Group and Deliveroo on 25 March to explore the evolving procurement trends that are having a transformative impact

The role of procurement is evolving at an unprecedented pace. Once seen only as a cost-control function, procurement is now at the heart of value creation, innovation and strategic decision-making. 

But what does this shift mean for procurement leaders, and how can organisations adapt?

In an upcoming webinar hosted by Coupa and PwC, industry leaders from Watches of Switzerland Group and Deliveroo will explore the future state of procurement in 2030, examining the key trends, technologies and skill sets shaping the profession.

To join this webinar on 25 March, click here.

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Watch Michael Van Keulen, Chief Procurement Officer at Coupa speak at Procurement & Supply Chain London 2024. Michael explores how organisations can master AI to accelerate procurement maturity.

Procurement’s strategic evolution

As supply chains become increasingly complex and global disruptions more frequent, procurement has had to take a broader and more strategic approach to its operations. 

Procurement teams are no longer just negotiators – they are value creators. Whether through sustainability initiatives, risk mitigation or digital transformation, procurement is shaping business strategy.

In sectors like luxury retail and food delivery, procurement has become a competitive advantage. 

This is demonstrated by webinar speakers Watches of Switzerland Group and Deliveroo, who discuss navigating sourcing challenges and sustainability concerns as well as relying on procurement for efficiency, supplier partnerships and operational agility in fast-moving industries.

(Credit: Coupa)

How can technology reshape procurement?

Emerging technologies are reshaping procurement, making processes more predictive, automated and insight-driven. 

The likes of AI and automation are not just reducing manual effort – they are unlocking deeper insights, improving supplier collaboration and helping organisations become more agile in response to market shifts.

Predictive analytics, for example, enables procurement teams to anticipate demand fluctuations, mitigate risks and optimise sourcing strategies. Meanwhile, autonomous procurement – where AI-powered systems handle purchasing decisions – can reduce inefficiencies and enhance compliance.

[During the webinar] We will touch on AI, analytics, and how autonomous procurement is transforming the landscape. 

The part I have found most interesting in the run-up is talking to Laura Hunt about Watches of Switzerland Group PLC, celebrating over 100 years in operation, with heritage and analogue at the heart of its business. Then talking with Rob Turner about the definition of a digital native business, founded in the last decade or so (2013) - and with the inimitable Daniel Cameron prodding on mandate and measurement, people and skills, technology and more. 

Laura Jones, Director of Alliances at Coupa
Click here to secure your attendance

Join the conversation

Date and time: 25 March, 10:00 am GMT | 11:00 am CET
Register now: Charting the Course to 2030: Procurement Reimagined

As procurement evolves, so must its talent pool. Procurement leaders need to adapt to new technologies, develop strategic thinking and foster cross-functional collaboration.

Successful procurement teams of the future will combine technical skills with a deep understanding of business strategy, supplier ecosystems and risk management.

Organisations must invest in upskilling to equip their teams with the capabilities required for the AI-driven procurement landscape.

Webinar speakers:

  • Laura Jones, Director of Alliances at Coupa
  • Dan Cameron, Partner at PwC
  • Laura Hunt, Head of Procurement at Watches of Switzerland Group
  • Rob Turner, Chief Procurement Officer at Deliveroo

Join these expert speakers on 25 March to explore key insights into the future of procurement.

Coupa and PwC Webinar Speakers | 25 March 2025

With perspectives from industry experts across luxury retail, food delivery, procurement technology and consulting, attendees will gain a deeper understanding of emerging trends, AI’s impact and the evolving skill sets needed to thrive in the next decade.

Don’t miss this opportunity to gain actionable insights from procurement leaders shaping the future of the industry. Click here to secure your attendance.


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