B2B food supply chain app, Fresh Jiangnan, launches in China

Chinese company Guangzhou Fresh Jiangnan Technology Co. has rolled out its new B2B supply chain app, Fresh Jiangnan.

The app aims to keep up with the growing ecommerce trend and the increasing need for procurement processes to be optimised in order to keep up with fast-moving consumer demand. It will serve to eliminate the need for some intermediary procurement services by connecting businesses directly to suppliers, thus reducing purchasing cost and saving time.

This will include acting as a bridge between merchants and agricultural suppliers and providing logistics and distribution networks, whilst simultaneously improving food safety standards to ensure quality is sustained.

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With his 27 years of experience in the industry, Chairman of Guangzhou Fresh Jiangnan Technology and Guangzhou Jiangnan Fruit and Vegetable Wholesale Market, Ye Canjiang, is confident in the app’s ability to tighten his company’s grip on the fresh foods market.

“We not only know where the advantages of the industry lie, but also the real end difficulties. Therefore, we have the full confidence and ability to do it well and succeed in the end,” he said.

With ecommerce forcing a trend of optimisation in both B2B and B2C services, this app from Guangzhou Jiangnan demonstrates the latest move in the struggle to remove the middle man and improve upon procedures and delivery.