Avery Dennison and SoftWear Automation to create digital supply chain for manufacturers

Avery Dennison has teamed up with SoftWear Automation to help apparel manufacturers create a fully-digital supply chain that enables speed in the manufacture of apparel and textile products.

In a statement, the companies said that through this partnership, Avery Dennison is leading a transformative change in the apparel industry, ushering in innovation that is in keeping with the company’s history of pushing boundaries to create positive change across the supply chain. 

Avery Dennison said that creating a speedier digital supply chain would help meet the changing demands of consumers, who expect a greater choice than ever before.

“At Avery Dennison, we recognise that the apparel industry is changing. As consumers continue to demand fast, customised solutions, the apparel industry is challenged to respond,” said Michael Colarossi, vice president of Innovation, Product Line Management and Sustainability at Avery Dennison.

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“Innovation is in our DNA, and this partnership, combined with our expertise and unique position in the value chain, is part of our broader strategy to help factories and brands get their customers the products they want, when they want it”

Under the partnership, Avery Dennison's oversee branding, labelling and RFID, while SoftWear Automation’s will provide autonomous sewing worklines, enable digitalization and automation within the apparel and textile supply chain to accelerate. 

“You can’t make an on-demand, made-to-measure garment if it needs to travel through the global supply chain, it will never be fast enough,” said Palaniswamy Rajan, Chairman & CEO of Softwear Automation

“We have to rethink how we deliver apparel to customers to match their demand for speed, variation and quality.”