May 17, 2020

Roy Anderson: Tradeshift’s new Chief Procurement Officer and Digital Transformation Officer

Roy Anderson
Digital Transformation
Procurement
CPO
Sophie Chapman
2 min
Roy Anderson to transform technology in supply chains at Tradeshift
The largest business commerce platform in the world, Tradeshift, has appointed its new Chief Procurement Officer (CPO) and Digital Transformation Office...

The largest business commerce platform in the world, Tradeshift, has appointed its new Chief Procurement Officer (CPO) and Digital Transformation Officer.

Roy Anderson will be responsible for managing the firm’s marketplace, in which Tradeshift aims for the CPO to act as “Chief Ambassador”.

Anderson will also ensure digital transformation across organisations and supply chains, as well as optimising the company’s network.

Roy brings a wealth of procurement and supply chain experience and a passion for innovation,” said Tradeshift co-founder and CEO Christian Lanng.

We’re very fortunate that he’s chosen to join us. His vision and proven ability to drive innovation will be a real asset as we continue to grow our commerce framework.”

During his wealth of experience within the industry, the CPO held the role of Manager of Electrical, MRO and Capital Procurement at Textron, as well as Director of Procurement Operations at Fidelity Investments.

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Anderson then moved on to Director of Procurement at John Hancock Life Insurance Company, followed by the Vice President of Global Procurement at MetLife.

Prior to his current role, the Digital Transformation Officer worked as the CPO at State Street and then as the Executive Vice President of MetaProcure/GoProcure, before becoming a lecturer at Northeastern University.

The role of the CPO is changing,” commented Roy Anderson.

Yes, it is a pivotal operational position, but it’s really more than that today. It is evolving into a critical consultant role for CEOs and CFOs.”

“The mix of a company’s suppliers is an increasingly important source of operational strength and innovation. There’s no doubt that it is a competitive advantage.”

“The CPO’s role is to understand where advantages exist, determine how to best integrate those into an organization, and communicate how to get that accomplished among a company’s executive team.”

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Jul 26, 2021

Supply Chain Leader TransImpact Refreshes Identity

TransImpact
Supplychain
Logistics
DigitalSupplyChain
2 min
Transportation Impact changes name to TransImpact to reflect evolution in end-to-end supply chain solutions, with new branding, tagline and strategy

Supply chain and logistics leader Transportation Impact today unveils a new corporate identity to reflect its expansion beyond shipping and evolution into an end-to-end supply chain technology solutions provider. 

The organisation will be known as TransImpact, today unveiling the new name, a refreshed logo and branding, and an updated website at www.transimpact.com. The new tagline ‘Driving Value. Creating Next’ highlights its new motivation and strategy to evolve its business and ‘create a foundation for new opportunities’. 

TransImpact
TransImpact's new logo reflects agility


The Evolution of TransImpact

 

Branding research revealed to TransImpact that the company has built a strong, industry-wide reputation for agility and innovation over the past 12-plus years, during which it has primarily been known as a pioneer in the parcel negotiation industry. Investment into its new visual and corporate identity reflects that shift, says Berkley Stafford, CEO, TransImpact.

“The name TransImpact is a natural evolution from our original name, Transportation Impact,” Stafford said. “As we evolved to support clients beyond shipping, this new name better reflects our new future as a technology company delivering solutions across the entire supply chain continuum.” 

Today’s rebrand is the latest step in TransImpact’s evolution. The company acquired supply chain business intelligence platform Vizion360 in January 2021, and now provides a suites of Software as a Service (Saa) technologies, consultancy, and managed services across its Parcel Solutions, Business Performance Solutions, and Managed Logistics Solutions divisions. 


Who Are TransImpact?

 

  • Founded: 2008
  • Employees: 150
  • Customers: 1000+
  • Headquarters: Emerald Isle, North Carolina 
  • CEO: Berkley Stafford

 

TransImpact is an industry leader in the development and application of end-to-end technology-based solutions that optimise supply chain operations. It serves more than 1,000 customers, including global organisations such as jeweller Pandora, fashion and footwear brand Toms, and sports equipment company Ping. TransImpact manages over $1bn in logistics spend, and clients that leverage its parcel solutions save an average of 19.7%. 

TransImpact is led by chief executive Berkley Stafford, a former UPS man and, more recently, Head of Healthcare Sales, the Americas, for Envirotainer. Stafford has been instrumental in TransImpact’s vision to move beyond shipping, and is a strong advocate for IMPACT1, the company’s philanthropic initiative through which more than $1m has been donated to charitable causes. He holds a BSc in Business Administration from The University of North Carolina at Wilmington.

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