May 17, 2020

Lessons, tightropes and transformation: challenges for the Electric Vehicle supply chain

Electric Vehicle
Julie Furber
4 min
Julie Furber, VP of electrification at Cummins, discusses how first movers can progress from innovation to adoption at scale
Technological change is difficult to predict. The flying car, fusion power, and now blockchain-based supply chains are all innovations which seem to be...

Technological change is difficult to predict. The flying car, fusion power, and now blockchain-based supply chains are all innovations which seem to be permanently on the horizon without ever coming substantially closer. Breakthroughs occur, companies are founded and fold, and it becomes no clearer whether these technologies will ultimately change the world – or join those thousands littering the side of the road in our drive towards the future.

Yet, for those technologies which do scale to full penetration, the stages of development they pass through often are reliable and consistent. The challenge for businesses operating on the leading edge of change is to gain a first-mover advantage without banking survival on a technology whose future remains uncertain. It’s a classic conundrum of disruptive innovation: invest enough that you might win, but not so much that you might lose. 

Today, as the move to low-carbon builds force, the automotive sector is full of these technology tightropes. Incumbents and early movers must account for – and plan around –  multiple technologies, multiple sets of competing standards, and multiple energy propositions, all at a time when automotive manufacturers are under significant economic pressure. In order to find the balance here it is vital to understand the adoption process. 

We might broadly think about this in terms of three stages. First: emergence, in which people first become aware of the technology through proof-of-concept work and form initial views on it which can quickly become entrenched, as with early mass-market electric vehicles (EVs) with limited speed and range. Second: implementation, in which the technology’s supporting infrastructure begins to accrue as early adopters demonstrate its viability, as with certain (typically urban) geographies where EVs are becoming increasingly commonplace. Third: full adoption, in which the technology becomes fully viable economically and starts to displace its predecessors through preference and price erosion.


Developmental milestones across Europe suggest that the continent is now firmly in the implementation stage of EVs. And as we progress through that stage, the costs and risks for the industry may well increase and cluster around the supply chain. An ability to build one or two of something does not automatically mean that your production methods can scale up to repeatable and reliable mass production. Having a supply chain in place that can support such volume is even more challenging – and that’s before considering the job of re-evaluating your existing supply chain, reorienting the way you select and manage suppliers, and recalculating the economics to make them work when production costs are still high. This cluster of challenges is why we often speak with customers about the importance of ‘security of supply’, and why we are so confident in our role as a 100-year-old business in an emerging industry. 

Progression from here to full adoption, of course, is not guaranteed. But by understanding this adoption arc – and how technologies have previously moved along it – we can identify important steps that the industry should now take. Mobile phones, for instance, moved from being a novel curiosity in the late 1970s to a near-ubiquitous possession today, and a key part of their success has been a willingness in the industry for pre-competitive collaboration. While competition is an important driver of innovation, interoperability was a necessary factor for success in this space; few now remember the Rabbit phone, which ran on its own network technology. 

This same challenge will also prove critical if we are to scale-up electrification as part of a cleaner, diversified automotive mix. It will mean that avoiding standards wars and ensuring a holistic, joined-up approach that filters from global guidance down to regional and local governance, should be a top priority. And it will rely on informed, collaborative support from industry groups such as CharIN, which is now leading the way on bringing common standards to fruition for EVs. If we can bring together these elements of planning, and a smart approach to investing in the right technologies, I believe we will bring EVs closer to that full adoption stage – which is a positive outcome for the industry, for customers and for generations to come.

Julie Furber is VP of electrification at Cummins is an American Fortune 500 corporation that designs, manufactures, and distributes engines, filtration, and power generation products.

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Jun 16, 2021

Grupo Espinosa: 70 years of constant evolution

Macmillan Education
Grupo Espinosa
3 min
A proudly Mexican company servicing the publishing industry with best-in-class printing, storage and distribution facilities in the heart of Latin America

Founded in 1952, Grupo Espinosa has been relentlessly supporting the publishing industry with producing more than 100 million copies every year – whether its books, magazines, catalogues or single-order custom prints. No project is big or small for Grupo Espinosa, as the facility can scale up on demand and their turnaround times are highly competitive. Grupo Espinosa works with on-demand digital press or offset press, in paperback with glued softcover binding, PUR softcover binding, stitched paperback binding, binder’s board, hardcover, saddle stitched, Spiral or Wire-O. Equipped with the experience needed for a product to leave the plant ready for distribution, Grupo Espinosa delivers anywhere inside or outside Mexico. Traditionally starting off as a black and white printing press, Grupo Espinosa has experienced transformation first hand – from colour to digital offset printing. Currently, Grupo Espinosa is also looking at making capital investments into audio books to match with the increasing demand. 

So how did a seemingly local operation in Latin America become a world-renowned printing facility trusted by hundreds of clients? As Rogelio Tirado, CFO of Grupo Espinosa for the last six years says “It all comes down to our market experience and our dedication to quality”. With nearly 70 years behind them, and located in Mexico City, Grupo Espinosa has two major locations – one spanning 75,000 square metres and the other about 45,000 square metres. Both locations are controlled by a single ERP (Enterprise Resource Planning) system ensuring speed, consistency and quality of work. Tirado says this isn’t their only competitive advantage. He adds “Our competitive advantage is the relationship we have with customers and the trust they put in us with their intellectual property”. Speaking of trust, global publishing giant Macmillan Education exclusively partners with Grupo Espinosa for their Latin America operations, as part of Macmillan’s decentralized hub strategy. Having a facility that offered the full spectrum of service – from storing digital content to printing and distributing – was one of the major requirements for Macmillan, and Grupo Espinosa was recognized as the leading printing hub for providing this 360 infrastructure. Another factor that has led to success for Grupo Espinosa is the absolute focus on quality and time. The staff are committed to providing the best quality in the best possible time, without causing wastage of resources. Sustainability is a huge factor playing into Grupo Espinosa’s operations, and they’ve created a healthy environment with the sustainable use of paper and energy resources as well as keeping their employees – most of them associated with the organisation for over 10 years – happy. He adds, “In order to be truly successful, you need to be good to the environment, employees, suppliers, and your customers. But most importantly, you need to be sustainable, you need to have proper working conditions, pay proper salaries, proper prices for paper, source the paper from sustainable sources, pay your taxes,  basically be a good global corporate citizen and that's probably one of the biggest achievements that we have.”

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